The Naruto and Hunter x Hunter anime were both airing four episodes a week, so their stories moved along at a brisk pace. In less than a month, they had already aired as much content as an ordinary anime would put out in four or five months! After all, nearly every anime produced by Dragon's anime studios only aired one episode a week!
As a result, some of the rough edges in both series' opening episodes were quickly overshadowed by their incredible release schedule, and their popularity was rising faster than ever before!
Starting in late October, Tianxing ramped up its promotion of Naruto and Hunter x Hunter Game even further!
For a game to become a hit, promotion was every bit as important as the quality of the game itself. Some major games might cost only tens of millions to produce, but their promotional budgets could easily top a hundred or even two hundred million!
Although the two series had a staggering number of anime fans, relying on those fans alone wouldn't be enough to keep a game going for long! An adaptation based on an existing IP needed its fans to drive its initial popularity. Then, once exposure and buzz had been built up by the original work's fans, it could draw in a huge number of casual players. Only then could a game truly become a hit!
A company as large as Tianxing had long since mastered this playbook across all its departments. It had never managed to produce a runaway hit game before, but that was because Chu Yu had been around. The relevant teams knew the process inside and out!
So during this period, promotions spread everywhere: Douyin, Weibo, major 2D platforms, anime conventions, bookstores, subway entrances, and bus stop billboards.
The campaign rolled out