The Hunter x Hunter and Naruto game adaptations didn't just excite fans; they also caused a huge stir in the gaming market in December!
When a game became a success, making a billion or even several billion a year wasn't news. But before a game launched, no one dared to say it would be a hit. The psychology of gamers couldn't be predicted at a glance. No matter how much you advertised or promoted a game, if players weren't buying it, they simply weren't buying it! Spirit Person's game was a typical example. Its production and marketing costs had exceeded 400 million, yet anime fans had abandoned it after just two months. Its daily active users had never been high to begin with, and then they plummeted from 700,000 to 50,000!
A series of examples had also made companies across the gaming industry much more cautious about investing in new games!
But the promotional investment for Naruto and Hunter this month, together with the development costs of both games, was estimated by the industry to be at least a billion!
Tianxing, which only had a division in the gaming industry and had never made a truly popular game, was spending on a scale and with a boldness that surpassed even Yin Tian's wild spending back then!
But unlike during Yin Tian's time, the number of preregistered accounts for the Naruto and Hunter games' public betas had both exceeded a million. Naruto's total was hundreds of thousands higher than Hunter's. Such preregistration figures before a public beta were extremely rare in the gaming industry!
Unlike in the Parallel World, where Honor of Kings had 100 million daily active users and Onmyoji had 10 million, the technology in the Dragon Kingdom wasn't lacking, but its film, entertainment, and gaming industries were indeed