In Northeast China, many trees had donned yellow leaves by October.
As one of the few dairy companies to emerge unscathed from the tainted milk scandal, Wandashan Dairy Company in Heilongjiang Province had also taken notice of CloudCheck's launch and its advertising bid.
After discussing it with the company's management, General Manager Wang Beifeng felt this was an opportunity. Although Wandashan was one of the few dairy companies still standing, when the nest was overturned, how could any egg remain intact?
The tainted milk scandal had caused the public to generally distrust the safety of domestic milk powder.
A good reputation took years to build, but a bad one could destroy a company—or even an entire industry—in an instant.
Having made up his mind, Wang Beifeng instructed the vice president in charge of advertising, "Guocai, make a personal trip to Lingnan and finalize a partnership with Shiguang Blog as soon as possible."
Zhang Guocai nodded. "No problem. I'll do my best."
"We'll stay in touch by phone. As long as their terms aren't excessive, the advertising fee won't be a problem," Wang Beifeng added.
"Then I'll leave for Lingnan right away."
Many companies confident in their own products, like Wandashan, also dispatched advertising staff to Shanmei in Lingnan.
In particular, quite a few companies whose products had passed the first round of testing saw a promising advertising angle.
After all, many companies had also suffered greatly from counterfeit and shoddy products. Those fakes seized market share through aggressively low prices, creating an environment where bad money drove out good.
As a result, many companies either chose to lower their product quality and bring their prices down to the level of inferior goods, or were forced into a miserable end.
CloudCheck's emergence gave these companies another possibility: defeating inferior products through