"I came all the way from Tianjin just to buy a pair of Li Fei VI sneakers. Li Fei's Three-Peat makes these shoes so meaningful. No matter how long the line is, they're worth the wait!" said a visiting fan, his face full of determination.
Inside the store, posters of Li Fei covered the walls. In some, he was shooting on the court; in others, he was lifting a trophy on the podium. Fans rushed to take photos with every poster, and quite a few even stood in front of them, shouting Li Fei's name.
As the staff bustled around, they introduced the shoes to the fans. "Li Fei VI is Li Fei's signature shoe for this season. It uses the latest technology, is comfortable to wear, and has a stylish design. And with Li Fei's Three-Peat, it's become the hottest sneaker on the market."
Besides Wangfujing and Sanlitun, Li Fei Brand's flagship stores across Beijing's major shopping districts, including Xidan, Guomao, and Zhongguancun, were also packed. Every store had sold out of Li Fei VI sneakers. The shelves were bare, with only empty shoeboxes left behind.
Outside Li Fei Brand's flagship store on Xidan's shopping street, a fan held an empty shoebox, his face beaming. "This is great! I finally got a pair of Li Fei VI sneakers. These are the championship shoes from Li Fei's Three-Peat. I'm going to treasure them and pass them down to my child one day."
"I didn't just buy Li Fei VI. I also bought a Li Fei jersey and a commemorative T-shirt. From now on, I'll wear Li Fei's gear when I play basketball. I want to learn from him and become a tough, resilient person," another fan said with a smile, clutching an armful of Li Fei Brand merchandise.
Li Fei's