The tide of public opinion had not only swept across the basketball court, but had also thoroughly shaken up the United States sports sneaker market.
For the past several years, Jordan's AJ Brand had been the undisputed ruler of basketball sneakers.
AJ's rise had rested on two core pillars: cutting-edge, top-tier designs and Michael Jordan's one-of-a-kind God of Basketball IP.
During the Bulls Dynasty era, when Jordan ruled the league, AJ sneakers had swept through global markets with their stunning looks, exclusive technology, and legendary on-court endorsement.
At the time, no brand in the basketball market could contend with it.
Nike and Adidas could only trail behind and chase passively, completely incapable of shaking AJ's dominance.
But as the times changed and the league landscape was thoroughly reshuffled, the sneaker market's throne had quietly changed hands as well.
The greatest upheaval had come from Li Fei's sudden emergence with his own sports brand.
As a transmigrator, Li Fei possessed decades' worth of classic sneaker design concepts and market aesthetic trends from the future.
He knew exactly what kinds of silhouettes, colorways, structures, and technologies could catch young people's eyes.
He knew what kinds of sneaker designs could stand the test of time and remain mainstream in the market for years.
Relying on his forward-looking aesthetic sense, Li Fei personally took part in refining the design of every core sneaker model.
The first-generation, second-generation, and signature models of the Li Fei Series were all classics, maxing out looks, lockdown, and cushioning technology across the board.
In terms of design alone, the current Li Fei Series was no worse than the AJ Series at its peak.
It even completely surpassed the aging AJ product line in youth appeal, trendiness, and compatibility with everyday outfits.
That was also one of the core reasons