The fans' and consumers' buying frenzy had completely exceeded every operations team's expectations.
David Falk sat at the brand headquarters, working through the night to arrange emergency restocking from warehouses across the country.
Even that couldn't stop the buying frenzy. Stores in multiple regions remained out of stock, with many sizes unavailable.
This season, Li Fei's performance on the court had been unstoppable: 33 points, 22 rebounds, and 5 blocks per game—a legendary stat line.
His dominance as a full-time center, his historic rebounding, and his midrange game, refined to perfection.
Every explosive performance was drawing attention to his own shoes and building their hype.
On top of that, sales of the brand's two major subsidiary lines were soaring as well.
The Flying Pig Series shoes endorsed by Barkley had seen sales jump 80 percent from the previous month.
Countless longtime fans were buying them for nostalgia, paying tribute to the classic duo from the old Suns.
The Answer Series, launched by newly signed Iverson, had set the youth market ablaze.
Street basketball enthusiasts and young fans were scrambling to get a pair, making them a staple of street fashion.
For a time, Li Fei Brand shoes had become the hottest sports-fashion item in the United States.
Whether they were serious players, fashion-conscious shoppers, or nostalgic fans, everyone was buying in.
Prices on the secondary market kept climbing, with several classic colorways doubling in value.
Industry and financial media tracked the figures in real time: Li Fei Brand's monthly revenue had surged by 120 million dollars.
Its market value kept climbing, setting new highs since the company went public.
It had firmly secured a place among the three industry leaders, and was showing signs of overtaking Adidas.
Most surprisingly, the AJ Brand, despite being at odds with Li Fei Brand,