Game 4: Iverson's Madness! The Knicks' Composure! In Manhattan, New York, the conference rooms of top-tier commercial office buildings remained brightly lit through the night.
Senior executives from major baby and maternity brands across the United States convened emergency meetings overnight.
David Falk's proposal for a dual-endorsement deal instantly stirred up the entire industry.
Every brand had originally prepared astronomical budgets, hoping only to secure Li Fei as a solo endorser.
In their projections, the commercial value of a six-time MVP and the core of a five-title Dynasty was irreplaceable.
Combined with his gentle image as a new father, he could cover the entire maternity and baby consumer market in the United States.
But no one had expected Li Fei to set a hard rule directly.
All partnerships had to include Monica Bellucci, with both of them signing together.
The moment the news spread, every brand representative was caught in a dilemma.
Inside the president's office of Iowa Dairy, a first-tier North American infant formula brand.
The president held the documents in his hand, brows tightly furrowed as he repeatedly reviewed the proposed offer.
The originally prepared eight-figure annual endorsement fee was already the highest budget in the brand's history.
Now, with Monica's status as an internationally acclaimed Best Actress added in, the total cost had surged by one and a half times.
That meant the brand's endorsement expenses had suddenly increased by tens of millions of dollars.
"A solo endorsement has already broken through the industry's ceiling. A dual partnership costs far too much."
The vice president looked at the financial statements, his tone full of hesitation and difficulty.
"We're only a mid-to-high-end formula brand. Raising the stakes recklessly carries too much risk."
The president remained silent for a long time, lightly tapping the desk with his fingertips, his