The top-floor CEO's office at PureGrowth's headquarters was brightly lit.
Clark Wilson, the brand's founder and CEO, stared fixedly at the market-value growth curve on the screen.
The veteran entrepreneur, now over fifty, could not hide his wild joy and burst into laughter.
"Unbelievable. This is a top-tier marketing windfall falling straight from the sky!"
Clark braced both hands against the desk, his eyes gleaming with excitement.
"When we signed Li Fei, we only valued his global influence in sports."
"We only wanted to leverage his superstar appeal to break into the premium infant-formula market."
"Who could have expected that a scandal that nearly blew up in his face would instead completely cement his image as a legend?"
The brand's marketing director beside him was equally exhilarated as he rapidly reported the latest figures.
"Boss, the latest statistics are in!"
"In just twenty-four hours, the brand's online exposure has surged by 400%."
"Brand favorability and consumer trust have directly reached their peak for the year."
"Offline sales have risen 286% from yesterday, while repeat purchases of our premium line have increased sharply."
Clark nodded repeatedly, his eyes full of relief and certainty.
"That is the value of a top-tier spokesperson!"
"His dominance on the court conquers every male fan."
"His character and sense of responsibility off the court conquer every family consumer."
"Those idiots at Nike and Air Jordan wanted to use this chance to suppress his commercial value?"
"The public-relations storm they created with their own hands gave us free, top-tier publicity across the United States instead!"
"You couldn't necessarily buy this kind of buzz even with hundreds of millions in advertising spending!"
Clark immediately made the call and finalized the brand's latest operating strategy.
"Launch a new round of brand promotion immediately!"
"Roll out posters and commercials across