Mamba I Shocks Wall Street!

Everyone understood what Knight meant.

Over the past few years, every move in Li Fei Brand's strategy had struck Nike right where it hurt.

They had snatched Charles Barkley away from Adidas with an astronomical contract, allowing the "Flying Pig" line to gain a firm foothold in the market for big men's shoes.

With astonishing foresight, they had locked onto Allen Iverson before the draft, using the "The Answer" line to whip up a streetwear storm and seize the youth market.

Now, they had signed Kobe Bryant, the player with the greatest potential to succeed Jordan. The sudden arrival of Mamba I had launched the fiercest assault yet on the throne of the Air Jordan line.

Li Fei, Barkley, Iverson, Kobe... the endorsement lineup formed by those four covered everything from the paint to the perimeter, from old-school superstars to idols of the new generation. It was nearly flawless.

"We can't just sit around and wait to die."

Phil Knight's voice turned resolute. "Li Fei Brand is eating away at our market, while Adidas is watching us like a tiger from the sidelines. If we don't respond now, the throne of the basketball shoe market will change hands within three years!"

He swept his sharp, eagle-like gaze across the room.

"I've decided to immediately launch the 'Defend the Throne' plan!"

"First, accelerate the development and release schedule for new Air Jordan products! Consumers like freshness, so we'll give them freshness! The design department must present at least two entirely new AJ flagship designs by next quarter!"

"Second, marketing—I want an unprecedented advertising campaign drafted immediately! No limit on the budget! I want our Swoosh logo on every basketball court, every television channel, and every sports magazine in the world! We're going to redefine 'cool'!"

"Third, and most importantly!" Knight's gaze