Outside the flagship store beside Staples Center in Los Angeles, the scene was even more insane.
Countless Lakers fans in purple-and-gold No. 8 jerseys packed the entire street so tightly that not even water could pass through. They chanted, "Kobe! Kobe! MVP!" as if this were not a product launch, but the court of the NBA Finals.
A local TV reporter interviewed a middle-aged fan. He was a partner at a law firm, yet at this moment he was as excited as a child.
"I've been watching the Lakers since the Magic Johnson era," he said, pointing at the poster inside the store, tears glimmering in his eyes. "I witnessed Michael Jordan's dominance, and I also saw our Lakers fall silent. Now, Kobe has let us see hope again! To me, these 'Mamba I' shoes are the horn of a dynasty's revival! Li Fei? He's a genius—not just on the court, but in business as well. The shoes he created for Kobe perfectly captured the hearts of old Lakers fans like us."
Meanwhile, in Chicago, Michael Jordan's city, an equally long line had formed outside a Li Fei Brand store.
The sight left many media outlets stunned.
A Chicago Tribune reporter stopped a teenager wearing a Chicago Bulls jacket.
"Kid, this is Chicago. Why aren't you choosing Air Jordan? Why are you lining up to buy Kobe's shoes?"
The teenager curled his lip and answered without hesitation, "MJ is a god, but he's the past. Kobe is the future! His style is flashier and more exciting to watch than MJ's! And look at this shoe's design—it's full of aggression, like a Black Mamba ready to bite. AJ? The recent generations have been way too conservative. That's what my dad would wear."
His words were like a needle, piercing precisely into