Ch. 541Nike Pressures the League, Pushing Jordan?
Michael Jordan saw the Knicks’ winning streak end as his chance to challenge Li Fei, while Li Fei surged ahead of Jordan in the first round of All-Star voting. Nike pressured David Stern to boost Jordan’s profile, and Stern increased Jordan’s promotional exposure, but it did nothing to help.
- Michael Jordan watched Li Fei’s postgame remarks and vowed to exploit the Knicks’ first loss to defeat him.
- The 1998 NBA All-Star voting opened, and Li Fei drew a flood of votes from fans in China and the United States.
- After 24 hours, Li Fei led the voting with 580,000 votes, ahead of Michael Jordan’s 370,000 and Grant Hill’s 310,000.
- Phil Knight called David Stern, demanded that the league improve Jordan’s standing, and suggested falsifying the vote totals.
- Stern refused to alter the results but ordered the promotions department to give Jordan more exposure.
- Jordan’s highlights filled sports broadcasts, but the promotional push did not improve his vote standing.