Ch. 761The Last Dance, Paying for Sentiment!
As the Western Conference Finals drew attention to the Lakers and Spurs, the Knicks’ Eastern Conference Finals against Michael Jordan’s Bulls sparked a fierce rivalry between Li Fei Brand and Nike. Both companies launched campaigns to capitalize on the series, leaving the battle for sales and basketball prestige underway.
- Bill Walton and Marv Albert predicted that the Lakers-Spurs series would likely go to Game 7.
- Fans crowded Li Fei Brand and Nike flagship stores in New York, arguing over Li Fei’s rise and Jordan’s legacy.
- David Falk ordered Li Fei Brand to buy major advertising slots and prepare the Flying Sky 3 Heart of the Champion colorway for presale if the Knicks reached match point.
- Phil Knight launched Nike’s The Last Dance campaign, telling the company to promote Michael Jordan’s greatness and make consumers pay for sentiment and legend.