Vent a Malicious Breath

Friday, April 24.

Produced and distributed by Wald Pictures, directed by Todd Phillips, and starring Meryl Streep and Anne Hathaway, the film The Devil Wears Prada officially landed in major North American theaters today.

The number of opening theaters reached as high as 2,350;

The number of screens exceeded 5,000;

The number of screenings on the opening day surpassed 18,000;

Television stations, radio stations, public transit broadcasts, magazines, newspapers, subway stations, major community billboards, school windows, major internet portals...

In just a few short days, the world was blanketed in advertisements.

Los Angeles Entertainment News and California Entertainment News, acting as the die-hard lackeys under Zucker, continuously hyped up the film The Devil Wears Prada.

A marketing budget of 20 million dollars?

Heh, after some maneuvering by Wald Pictures and its parent company, Golden Dawn Entertainment Group, they managed to create a promotional effect worth over 30 million dollars!

For a time, these various operations shocked Hollywood.

"My God, there's actually a second act!"

"I thought that after Saw lost to The Scorpion King, Wald Pictures would keep a low profile. I didn't expect to be completely wrong! Wald Pictures is still that same tough Wald Pictures; they lose once, and they immediately strike back with a heavy punch!"

"Universal Pictures might be in trouble!"

"Universal pulled out all the stops to just barely defeat Saw, and now another new film from Wald Pictures has arrived; it's bound to be another fierce battle. Because of this, Universal will surely have to inject more capital, otherwise, the situation is very likely to be reversed."

The onlookers in the industry were absolutely delighted; they were very keen on watching this kind of drama.

Of course, facing the aggressive momentum of The Devil Wears Prada, Universal Pictures did not sit idly by;