Chapter Summaries

Key Plot Points and Events

• Universal Pictures dominates the Halloween box office with "Meet the Father-in-Law."
• The Thanksgiving season is packed with major blockbusters from the Big Six studios, leaving little room for smaller companies.
• The December Christmas season is even more brutal, with each studio releasing multiple high-budget films.

Character Developments

• Studio bosses express confidence, then despair, as they face the intense competition.
• Rupert Murdoch demands Fox Film Corporation to be the biggest winner in December.
• Michael Eisner faces internal strife at Disney Group while trying to turn around their poor performance.

Significant Themes

• Competition and survival in the Hollywood film industry.
• The dominance of the Big Six studios and their impact on smaller companies.
• The pressure and stress faced by studio executives and companies.

Character Interactions

• Studio bosses discuss their strategies and express their concerns about the intense competition.
• Rupert Murdoch interacts with Fox Film Corporation executives, demanding victory.
• Michael Eisner addresses Disney Group executives, trying to unite them despite internal conflicts.

Key Plot Points and Events

• Golden Dawn Entertainment Group (Wald Pictures) aims to release 'Harry Potter and the Sorcerer's Stone' during the crucial Christmas release window.
• The Big Six Hollywood Studios dominate this window, making it difficult for other companies to secure sufficient opening theater counts.
• Wald Pictures faces challenges securing theater counts from major chains like Regal, AMC, and Cinemark.
• The opening theater count for 'Harry Potter' is initially set at 1,300, later increased to 1,922, significantly lower than competitors' counts.
• Wald Pictures decides to premiere 'Harry Potter' early in the United Kingdom to create buzz and potentially impact the North American market.

Character Developments

• Zucker, the CEO of Wald Pictures, demonstrates determination and strategic thinking in trying to secure a strong release for 'Harry Potter'.
• Bill McNick, the retiring executive, shows dedication and resourcefulness in negotiating with theater chains.
• Kevin Feige, the producer of 'Harry Potter', provides detailed market feedback and supports the early UK premiere strategy.

Significant Themes

• Competition and dominance in the film industry, particularly during high-stakes release windows.
• The importance of theater counts in determining a movie's box office success.
• Strategic decision-making and risk-taking in the face of market challenges.

Character Interactions

• Zucker consults with his executives about the challenges and potential strategies for releasing 'Harry Potter' during the Christmas window.
• Bill McNick and Kevin Feige collaborate to negotiate with theater chains and provide market insights.
• Zucker and his team discuss and ultimately agree to the early UK premiere strategy.
• Paramount Pictures' executives monitor Wald Pictures' moves, acknowledging their growing strength and preparing for potential competition.

Key Plot Points and Events

• Mendel Cousins hosts a Movie Express segment, announcing the Christmas film releases, including Harry Potter and the Sorcerer's Stone.
• A family watches the segment, with the youngest son excited for the Harry Potter film, but it's not recommended by Cousins.
• The next day, Zucker reviews newspapers highlighting the promotional efforts of major studios for their Christmas releases.
• Bratz doll sales explode, capturing 40% of the market share in November, challenging Mattel's Barbie dominance.

Character Developments

• The youngest son shows enthusiasm for Harry Potter and frustration when it's not recommended.
• Zucker remains calm and confident despite the pressure from major studios' promotions.

Significant Themes

• The dominance of major studios in film promotions and their influence over theater chains.
• The challenge to established market leaders (Barbie vs. Bratz).

Character Interactions

• The family discusses the Movie Express segment, with the youngest son expressing his excitement and disappointment.
• Zucker and Alexander discuss the promotional efforts of major studios and the success of Bratz doll sales.

Key Plot Points and Events

• Lima shows Zucker a storefront she bought in downtown LA for her fashion shop.
• Zucker recognizes the logo of "Bi Yu Tang," a former luxury chain store, and finds it strange that Limon Will, the founder, gave up this prime location.
• Lima reveals she bought the storefront and property rights for $1.15 million using her own savings.
• Zucker decides to name Lima's fashion shop "That Girl" and writes a song with the same title.

Character Developments

• Lima: She has retired from modeling and is now studying fashion design, eager to open her own shop.
• Zucker: He supports Lima's dream and is willing to invest in her shop without expecting it to make money.

Significant Themes

• Pursuit of dreams and personal goals.
• The importance of cleanliness and integrity, as seen in Zucker's appreciation for Lima's character.
• The power of a prime location in business.

Character Interactions

• Lima and Zucker: They have a close, supportive relationship. Zucker encourages Lima's dreams, and Lima is grateful for Zucker's support.
• Lima and Alexander: Lima briefs Alexander about Bi Yu Tang's history, showing her knowledge and interest in the fashion industry.
• Zucker and Alexander: Zucker tasks Alexander with investigating why Limon Will gave up the prime location.

Key Plot Points and Events

• Warner Bros. executives gather due to the visit of AOL Time Warner's top brass, Steve Case and Steve Ross.
• Steve Case criticizes Warner Bros.' poor performance, with a 23% decline in the second half of 2000.
• Steve Ross suggests winning the Christmas Release Window to improve Warner's image.
• Steve Ross decides to lay off veteran Warner staff, causing internal unrest.

Character Developments

• Steve Case: Shows his stern and demanding side as the current chairman, dissatisfied with Warner Bros.' performance.
• Steve Ross: Acts as a peacemaker but ultimately decides on a purge of veteran Warner staff, revealing his ruthless side.
• Barry Meyer: Struggles to maintain control as Warner Bros.' president, feeling regret for the AOL acquisition.
• John Lous Reed: An AOL executive sent to curb Barry Meyer's power, contributing to Warner's internal conflicts.

Significant Themes

• Power Struggles: The merger of AOL and Time Warner leads to infighting between AOL and Warner executives.
• Performance Pressure: Warner Bros. faces intense pressure to improve its performance, especially during the crucial Christmas Release Window.
• Layoffs and Purges: Steve Ross's decision to lay off veteran Warner staff highlights the harsh consequences of poor performance and internal conflicts.

Character Interactions

• Steve Case vs. Warner Executives: Case criticizes Warner's performance, causing the executives to feel ashamed and defensive.
• Steve Ross vs. Warner Executives: Ross acts as a peacemaker but ultimately decides on a purge, causing further unrest among the Warner executives.
• Barry Meyer vs. Steve Ross: Meyer feels regret for the AOL acquisition and laments Warner's poor performance compared to Wald Pictures.

Key Plot Points and Events

• Harry Potter and the Sorcerer's Stone and Harry Potter and the Chamber of Secrets have already gained significant popularity, with combined book sales exceeding 22 million copies.
• The global premiere of Harry Potter and the Sorcerer's Stone film in London is a star-studded event, with J.K. Rowling's presence causing a frenzy among fans.
• The film is released in 620 theaters across the UK, accounting for over 35% of the day's screenings.
• The film's box office performance in the UK is closely monitored by major Hollywood studios, including Paramount, Universal, Sony, Warner Bros., 20th Century Fox, and Disney.

Character Developments

• Zucker Wald, despite not attending the premiere, is the driving force behind the success of the Harry Potter series and the film. His efforts and investments have paid off significantly.
• J.K. Rowling gains immense popularity as the author of the Harry Potter series, especially in the British Isles.
• Billy King, president of Random House, expresses envy and amazement at the success of the Harry Potter books and anticipation for the film's release.
• Sherry Lansing, president of Paramount Pictures, is concerned about the potential impact of Harry Potter and the Sorcerer's Stone on the American film market and the interests of Paramount.

Significant Themes

• The power of marketing and promotion in driving book and film success.
• The competitive nature of the film industry, with major studios closely watching and reacting to each other's releases.
• The potential impact of a successful film release on the market and other studios' interests.

Character Interactions

• Zucker Wald's interactions with J.K. Rowling are implied to be positive, as she attends the premiere and her presence generates excitement.
• Sherry Lansing interacts with her vice president, Jordan, to monitor the premiere situation and discuss potential impacts on Paramount's interests.
• Shaye, the boss of New Line Cinema, expresses jealousy and disdain towards Zucker and Wald Pictures, looking forward to the release of his own film, The Lord of the Rings, to compete with them.

Key Plot Points and Events

• Harry Potter and the Sorcerer's Stone movie achieves a record-breaking opening day box office of 8.49 million pounds (12 million USD) in the UK.
• The film's box office performance surpasses many other successful films of the year, including Toy Story 2, Gladiator, and Chicken Run.
• The UK media praises the film's success, and local film peers are left in awe.
• Hollywood film companies react with shock, jealousy, and anticipation for the upcoming Christmas release war.

Character Developments

• Zucker, the head of Wald Pictures, is pleased with the film's success and acknowledges the value of Bill McNick's experience.
• Alexander, Zucker's associate, is optimistic about the film's prospects and reports an increase in theater screenings.
• The young actors playing Harry Potter, Ron Weasley, and Hermione Granger (Daniel Radcliffe, Rupert Grint, and Emma Watson) gain immense popularity and become household names in the UK.

Significant Themes

• The power of a successful film franchise to capture public attention and drive merchandise sales.
• The impact of a film's box office performance on its cast's popularity and career prospects.
• The competitive nature of the film industry, with Hollywood studios reacting to the success of an independent film.

Character Interactions

• Zucker and Alexander discuss the film's success and future prospects.
• Hollywood studio presidents react to the news of Harry Potter's box office success, expressing shock, jealousy, and concern.
• The young actors' popularity increases due to the film's success, leading to widespread recognition and admiration among UK audiences.

Key Plot Points and Events

• Massive popularity of Harry Potter leads to public reenactments of the film's scenes in Trafalgar Square, London.
• Harry Potter and the Sorcerer's Stone achieves record-breaking box office success in the UK, surpassing other films and becoming a cultural phenomenon.
• Jeremy Thomas, president of RPC, predicts Harry Potter could become the all-time UK box office champion.

Character Developments

• Dumbledore is portrayed as wise and caring, further endearing him to fans and parents.
• Zucker, the chairman of Golden Dawn Entertainment Group, takes pride in his significant contributions to Harry Potter's success, including a massive marketing budget.

Significant Themes

• The power of storytelling and its impact on society, as seen through the Harry Potter phenomenon.
• The importance of positive role models, like Dumbledore, for young fans.
• The risks and rewards of investing in a cultural phenomenon, as demonstrated by Zucker's commitment to Harry Potter.

Character Interactions

• Dumbledore and McGonagall discuss Harry's upbringing, showcasing their differing views and Dumbledore's wisdom.
• Zucker's pride in his contributions to Harry Potter's success highlights his ambition and confidence.
• The public's enthusiasm for Harry Potter reenactments demonstrates their connection to the story and characters.

Key Plot Points and Events

• Wald Pictures' rapid rise, surpassing even DreamWorks, alarms Disney Group.
• Disney Group, excluding Paramount and Fox, pressures Wald Pictures during the Christmas release window.
• Harry Potter and the Sorcerer's Stone's UK box office success (nearly £30 million in a few days) surprises Hollywood.
• Harry Potter 1 is set to release in America in three days, with over 2,700 theaters.

Character Developments

• Roy E. Disney regrets underestimating Wald Pictures and Zucker, acknowledging his mistake.
• Robert Iger, future Disney CEO, expresses regret for missing the opportunity to partner with Wald Pictures.
• Rupert Murdoch recognizes Wald Pictures' unstoppable rise and predicts Harry Potter's UK box office success.

Significant Themes

• The cutthroat nature of Hollywood and the struggle for power and dominance.
• Regret and missed opportunities in business and personal life.
• The unpredictability of the film industry and the power of a successful franchise.

Character Interactions

• Robert Iger and Roy E. Disney discuss their regrets about missing the opportunity to partner with Wald Pictures.
• Rupert Murdoch and Wendi Deng discuss the UK box office success of Harry Potter and the Sorcerer's Stone.

Key Plot Points and Events

• Harry Potter and the Sorcerer's Stone is released in North America on December 15, 2000.
• It opens in over 2,700 theaters, ranking 4th in screen count, behind What Women Want (Paramount Pictures), The Family Man (Universal Pictures), and Vertical Limit (Sony Columbia).
• Despite its high production and marketing costs, Harry Potter secures the highest box office performance of the day by midday, surprising many.

Character Developments

• David Zucker (Zucker), CEO of Wald Pictures, is confident in Harry Potter's potential and doesn't fear competition from other studios.
• Sumner Redstone, CEO of Paramount Pictures, is dominant and fearless, backing What Women Want.
• Michael Eisner, chairman of Disney Group, is determined to crush Harry Potter after previous wrong decisions offended Zucker.

Significant Themes

• Competition and rivalry among Hollywood studios.
• The power of a film's release strategy and marketing.
• The potential impact of a film's quality on its box office success.

Character Interactions

• Zucker is confident in Harry Potter's potential, while Redstone and Eisner are confident in their respective films (What Women Want and The Emperor's New Groove).
• The films' performances serve as a proxy for the studios' competition, with Harry Potter surprisingly outperforming its rivals.

Key Plot Points and Events

• Harry Potter and the Sorcerer's Stone (HP1) grossed over 8 million dollars in its first morning, becoming the undisputed number one film.
• By noon, the combined daily box office of the second to fifth-place films didn't come close to HP1's performance.
• The explosive box office results shocked Hollywood executives, with many expressing surprise and admiration for HP1's success.

Character Developments

• Barry Meyer (Warner Bros.) and Rupert Murdoch (20th Century Fox) are astonished by HP1's success.
• Mel Gibson, star of What Women Want, reacts angrily to HP1 surpassing his film's box office.

Significant Themes

• The power of the Harry Potter franchise and its appeal to audiences.
• The impact of a successful film on the film industry and its competitors.
• The influence of word-of-mouth and audience reception on a film's box office performance.

Character Interactions

• Barry Meyer and Rupert Murdoch react to HP1's box office results, expressing surprise and admiration.
• Mel Gibson's outburst at What Women Want's set highlights his temper and disdain for HP1's success.
• Moviegoers share their positive experiences and excitement for HP1, driving further box office growth.

Key Plot Points and Events

• The Harry Potter movie achieves a North American box office of $80 million in three days, making the front page of The New York Times.
• Golden Dawn Entertainment Group signs a $150 million deal with The Coca-Cola Company for exclusive beverage marketing rights related to the Harry Potter series.
• The New York Times editor-in-chief Charlie Anderson publishes an article detailing Zucker Wald's plans to create a $100 billion industry around the Harry Potter franchise, including books, movies, merchandise, theme parks, and tourism.

Character Developments

• Zucker Wald: Demonstrates immense ambition and foresight in expanding the Harry Potter franchise into a multi-billion dollar industry.
• Charlie Anderson: Recognizes and reports on the potential of the Harry Potter franchise, contributing to its growth and influence.

Significant Themes

• Ambition and Vision: Zucker Wald's grand plans for the Harry Potter franchise showcase his ambition and ability to see beyond immediate opportunities.
• Commercial Potential of Intellectual Property: The chapter highlights the immense value that can be derived from a single intellectual property, like the Harry Potter series.

Character Interactions

• Zucker Wald and Charlie Anderson: Although not directly interacting, their actions—Zucker's business decisions and Charlie's article—complement each other, contributing to the growth and recognition of the Harry Potter franchise.
• Zucker Wald and Candy: While not present in this chapter, their past friendship and Candy's reaction to Zucker's success hint at the transformation Zucker has undergone since they last interacted.

Key Plot Points and Events

• Harry Potter and the Sorcerer's Stone has a successful opening week, grossing over $125 million and dominating the Christmas Release Window.
• Hollywood studios, including Sony Columbia, attempt to curb the film's box office success but struggle due to Zucker's media influence.
• Golden Dawn Entertainment Group signs exclusive marketing rights deals with Coca-Cola, Mattel, Lego, and Hasbro for Harry Potter merchandise, earning over $175 million.
• Zucker plans to finalize the Harry Potter theme park deal in London, United Kingdom.

Character Developments

• Monvis, an executive at Sony Columbia, is introduced as a significant figure in the film industry, later becoming the CEO of CBS.
• Zucker demonstrates confidence and assertiveness in his dealings with Hollywood studios, showing no fear of potential retaliation.
• Alexander, Zucker's chief assistant, shows enthusiasm and competence in managing business affairs.

Significant Themes

• The power dynamics and competition within the film industry.
• The importance of media influence and control in business success.
• The potential for long-term planning and strategic partnerships in maximizing profits.

Character Interactions

• Monvis and other Hollywood executives attempt to undermine Zucker's success but struggle due to his media influence.
• Zucker interacts with various toy giants, securing lucrative licensing deals for Harry Potter merchandise.
• Alexander and Zucker work together to finalize business deals and plans.

Key Plot Points and Events

• Zucker attends a cocktail party hosted by Riyol Slim, a business partner and heir to the Carlos Family.
• Riyol announces he's leaving Los Angeles for Mexico, impacting his investment in Zucker's films.
• Zucker meets Jeffrey Skilling, an executive from the recently bankrupt Enron Corporation, and sees an opportunity in the scandal.

Character Developments

• Zucker shows concern for Riyol's departure and its impact on his business.
• Zucker exhibits regret for not being involved in finance in his past life, missing opportunities like the Enron scandal.
• Jeffrey Skilling appears indifferent to his role in Enron's collapse.

Significant Themes

• The impact of personal relationships on business.
• The consequences of unethical business practices (Enron scandal).
• Regret and missed opportunities.

Character Interactions

• Zucker and Riyol discuss Riyol's departure and its effect on their business partnership.
• Zucker observes Jeffrey Skilling, reflecting on the Enron scandal and the potential opportunities it presents.

Key Plot Points and Events

• The system provides Zucker with five pieces of future information.
• The information includes the list of 9/11 hijackers, scripts for 'Love, Death & Robots', 'The Man from Earth', and 'The Hunger Games' trilogy, and the main cast contracts for the 2010 Harry Potter film crew.
• Zucker is terrified by the 9/11 information and decides not to use it.
• He plans to produce 'Love, Death & Robots' and 'The Man from Earth' ahead of their original timelines.
• He sees great value in 'The Hunger Games' and plans to recreate the sequels using the first volume and his knowledge of the films.
• He finds the Harry Potter cast contracts useful for learning about profit-sharing traps in Hollywood.

Character Developments

• Zucker is shown to be cautious and calculated, avoiding using the 9/11 information due to potential risks.
• He demonstrates his business acumen by recognizing the value of 'The Hunger Games' and planning to recreate the sequels.
• He shows a mischievous side when considering rounding up Hollywood stars for 'The Man from Earth'.

Significant Themes

• The power and danger of future knowledge.
• The value of intellectual property and franchises in the entertainment industry.
• The importance of understanding contract terms and profit-sharing agreements in Hollywood.

Character Interactions

• The chapter focuses on Zucker's internal monologue and decisions, with no external character interactions.

Key Plot Points and Events

• The Harry Potter movie, "Harry Potter and the Sorcerer's Stone," dominates the Christmas Release Window, earning over $145 million in its first 10 days.
• "Cast Away," starring Tom Hanks and directed by Robert Zemeckis, is released on December 22, 2000, aiming to challenge Harry Potter's dominance.
• Despite high expectations, "Cast Away" earns only $30.12 million in its opening weekend, falling far behind Harry Potter's $80 million.

Character Developments

• Tom Hanks, despite his star power and the film's high production value, expresses surprise and disappointment at "Cast Away"'s performance.
• Fred Smith, CEO of FedEx, acknowledges the power of Harry Potter and expresses interest in future collaborations with Wald Pictures.

Significant Themes

• The power of a cultural phenomenon (Harry Potter) over established industry expectations.
• The importance of understanding audience preferences in film marketing and distribution.

Character Interactions

• Moviegoers debate and choose between various films, ultimately favoring Harry Potter.
• Industry professionals (Shaye, Murdoch, Weinstein) express confidence in "Cast Away"'s success, only to be surprised by its underperformance.
• Fred Smith discusses his company's involvement in "Cast Away" and expresses interest in future collaborations with Wald Pictures.

Key Plot Points and Events

• Wald Pictures executives gather on the first workday after Christmas to discuss stock option rewards.
• The meeting is attended by President Bill McNick, Vice President Kevin Feige, and senior executives.
• The executives discuss the high incomes of Hollywood executives, with a focus on stock options and dividends.
• Zucker Wald, the CEO, arrives and announces that he will fulfill his promise to grant stock options and dividends to his executives.

Character Developments

• Bill McNick: The retiring president of Wald Pictures, he has an annual income of $8 million but will not receive stock options due to his retirement.
• Kevin Feige: The vice president, expected to receive the highest allocation of stock options and potentially succeed McNick as president.
• Zucker Wald: The CEO, he has transformed from a nobody to a billionaire media tycoon and is granting stock options to his executives to fulfill a promise.

Significant Themes

• Wealth and Power: The chapter emphasizes the high incomes and power of Hollywood executives, with stock options being a significant source of wealth.
• Fulfillment of Promises: Zucker's promise to his executives to let them live in mansions and buy luxury cars, which he is now fulfilling with stock options.

Character Interactions

• The executives discuss and praise Kevin Feige's potential to succeed Bill McNick as president.
• Zucker announces the stock option rewards to his excited executives.
• Bill McNick feels dejected about not receiving stock options but has no regrets about his life and career.

Key Plot Points and Events

• Zucker rewards his team with 10% of Wald Pictures' shares (worth $210 million) through stock options to motivate them and ensure their continued loyalty.
• Wald Pictures is valued at $2.1 billion, and its value is expected to grow with the success of the Spider-Man and Harry Potter series.
• Zucker visits the Bratz factory, which generated $2.6 billion in revenue in 2000, and promises its CEO, Hashimoto Taro, stock options if the company's annual revenue exceeds $3.5 billion the following year.

Character Developments

• Zucker demonstrates his understanding of the value of his team by offering generous stock options, showing that he can be both stingy and generous when it suits his interests.
• Hashimoto Taro displays confidence in the growth of Bratz and is eager to receive stock options.

Significant Themes

• The importance of rewarding and motivating employees to ensure their continued dedication and productivity.
• The growth and success of Wald Pictures and its subsidiaries, such as Bratz, reflect Zucker's business acumen and strategic planning.

Character Interactions

• Zucker interacts with his team at Wald Pictures, rewarding them with stock options and motivating them for future success.
• Zucker meets with Hashimoto Taro at the Bratz factory, discussing the company's growth and promising stock options if certain targets are met.

Key Plot Points and Events

• Zucker Wald is alone in his study, reviewing his vast business empire.
• Golden Dawn Entertainment Group, his most important industry, has 17 subsidiaries and is among the top 15 media giants in America.
• In just over a year, Golden Dawn Entertainment Group's value has increased from $3.26 billion to $5.8 billion, thanks to acquisitions and the success of films like "Spider-Man" and "Harry Potter."
• Fortune magazine predicts Golden Dawn Entertainment Group will reach a $10 billion market value in five years, while Apple CEO Jobs predicts it will happen in three.
• Other holding companies and investments under Zucker's control include LinkedIn, California Standard Bank, and Google.
• Zucker's current net worth is nearly $15 billion, which would rank him in the top 20 richest people globally if the Forbes list were updated.

Character Developments

• Zucker Wald is shown to be proud of his achievements but not arrogant, acknowledging there's still a long way to go for his company.
• He is calculated and aware of his wealth, understanding the impact of the internet bubble on his net worth.

Significant Themes

• Ambition and achievement: Zucker's drive to grow his company and wealth.
• Wealth and power: The influence and status that comes with Zucker's vast fortune.
• The internet bubble: The impact of the global tech stock boom and bust on wealth.

Character Interactions

• Zucker's thoughts and reflections are the primary focus of the chapter, with brief mentions of other characters' opinions (Jobs, Mainz) on his company's value and potential.

Key Plot Points and Events

• Crouching Tiger, Hidden Dragon premieres in North America with a limited release in 210 theaters, aiming for Oscar glory.
• The film is classified as 'sci-fi' and 'action' due to its martial arts scenes, which are considered supernatural by American audiences.
• Crouching Tiger, Hidden Dragon flopped in the Chinese market due to poor lip-syncing and Western values clashing with Eastern martial arts philosophies.
• The film succeeds in attracting a Western audience with full English dialogue and mainstream Western values.
• Wald Pictures' President Old Bill is set to retire, handing over his duties to Vice President Kevin Feige.
• Many films are released around this time, all aiming for the Oscars, with significant economic profits at stake.

Character Developments

• Old Bill: Reflects on his career and expresses confidence in Kevin Feige's future.
• Kevin Feige: Shows determination and eagerness to take on the role of Wald Pictures' acting president.

Significant Themes

• The struggle and success of Eastern films breaking into the Western market.
• The influence of Western values on Eastern storytelling and its impact on audience reception.
• The economic significance of the Oscars and the competition among filmmakers to win them.

Character Interactions

• Old Bill and Kevin Feige: Discuss the Oscar-contending films and the handover of power at Wald Pictures.
• The reporter and White Main: Discuss the challenges and successes of Crouching Tiger, Hidden Dragon in the Western market.