On October 4, U.S. time, the Pelicans hosted the Bucks in their first pre-season game.
Though it was only a pre-season game, the New Orleans Arena, which could hold nearly twenty thousand people, was completely sold out.
Every fan wore an excitement they could not hide.
It was not only because they would witness the Four Stars Pelicans' debut, but also because pre-season tickets were far cheaper than Regular Season tickets.
For them, simply being able to buy a ticket was exciting enough.
Even Pelicans season ticket holders did not have pre-season tickets included.
So the people sitting in the front rows were not local tycoons, but the most passionate fans.
Even from several meters away, one could feel the flames seemingly burning off them.
The Pelicans' pre-season debut alone had already driven the local fans into such a frenzy.
Never mind whether other teams would suffer or not—the Pelicans' market was definitely about to rise to a whole new level.
The happiest person at that moment was Gayle Benson, seated in the VIP suite.
The impact brought by the Four Stars Pelicans was not limited to the court. It extended beyond it as well.
During the Offseason, FOX Sports had already contacted her about discussing a Broadcast Contract.
American television was subscription-based, and television broadcasting was the NBA's largest source of financial revenue.
The nine-year, $24 billion deal Xiao Hua had previously negotiated was one such contract.
However, that contract belonged to the entire NBA League, covering nationally televised games across all teams.
And the deal had not been signed with every media outlet, only TNT and ESPN.
The Lakers were a special case. Besides receiving a share of the league's television revenue, they also had their own deal.
In 2011, the Lakers signed a twenty-year, $3 billion Broadcast