Goose Factory's Promotional Combo Punch

Lei Jun's Weibo post included the cover of the physical book Kuala Lumpur Affairs, and of course, the logo indicating it was taken with a Xiaomi phone.

"President Lei, you're also a top student!"

"Is this the mutual appreciation between top students?"

"This is amazing. As a struggling research dog scrolling through this Weibo in the lab, tears are streaming down my face. We're both human, how can you be so outstanding?"

"Two Nature papers as an undergraduate? Are you even human?"

"Absolutely ruthless. I finally understand what my advisor meant when they said some people look human but are actually monkeys, and some people look human but can actually be something other than human."

"I used to think I was human, but now compared to real humans, I seem to be a monkey."

Netizens could discuss the topic of monkeys and humans for a year.

The admissions staff at Jiang University were beaming with joy; this was an unexpected surge of traffic.

Just ask if your Jiang City University of Science and Technology has this kind of traffic!

Their backs straightened more than just a little when recruiting in various provinces and cities.

Kuala Lumpur Affairs was published in the first half of the year, and its publication was somewhat low-key. The biggest promotional highlight was Da Liu's recommendation on the book cover:

"A perfect combination of science fiction and mystery, the world created and the tricks designed are so real."

Once the news media linked 2477 and Chen Yuanguang, and then reported on Chen Yuanguang's glorious deeds, the sales of Kuala Lumpur Affairs instantly soared.

The movie hasn't even been released yet, are people still looking down on books?

This was the golden age of Zhihu, where the big names hadn't left, and fresh blood was continuously pouring in. Zhihu hadn't yet gone crazy for money.

The quality of the answers on it was still very high.

"How to view Chen Yuanguang? Is it god-making or a true god?"

"Thanks for the invitation. Because the promotion has been very aggressive recently, I downloaded the electronic version of Nature and flipped through the two Nature papers he published.

First, let's state the conclusion: purely from the perspective of the papers, he is undoubtedly a true god. The first paper is about protein simulated evolution, and he is listed as both the first author and the corresponding author. The second author is Michael Levitt, a Nobel laureate in Chemistry in 2013. There are no other collaborators.

The second paper is about analyzing small material data, inputting some of its properties and then inferring its other properties. Similarly, he is both the first author and the corresponding author. The second author is Professor Bawendi from MIT, also a top expert in the field of chemistry.

If it's god-making, unless he is the biological son of these two great figures, why would others give him the first authorship? Mere money cannot impress a Nobel laureate.

I checked his Google Scholar homepage, and he also has a result published in a Nature sub-journal. If a Nature sub-journal also counts as Nature, then he has already published three Nature papers.

Not the second author, not the third author, all are first authors.

Undoubtedly a true god. As for Kuala Lumpur Affairs, I haven't read it yet. There isn't much correlation between scientific research achievements and writing ability. I'll come back to fill in the gap after I finish reading the work."

About four hours later, the author of this answer returned to fill in the gap:

"Continuing from before, it's amazing. It's truly amazing that a new author can write to this level. We habitually think that in science fiction novels, the important thing is science fiction, subconsciously associating science fiction novels with the vastness of space and spaceships. In reality, science fiction doesn't necessarily need these elements.

In the world he created, future technology kills people. How does the murderer bypass artificial intelligence through future technology, and how does the detective use human wisdom to convict him? The game between humans and humans, the game between humans and AI, it's too exciting.

Moreover, the world he depicts is very reasonable, giving me the feeling that the future might really reach that point. I'm really looking forward to the movie version being released!"

Questions about Chen Yuanguang on Zhihu were filled with praise.

The entire China has a serious academic fetish. On Tieba in the men's restroom and Weibo in the women's restroom, if you graduate from a prestigious school, everyone will look up to you. Not to mention Zhihu, which is the community with the most severe academic fetish in the entire China.

After confirming the authenticity of Chen Yuanguang's academic qualifications, the praise was unanimous. While Kuala Lumpur Affairs might not be a timeless classic like Three-Body, it can certainly be considered a rare masterpiece in the field of science fiction and mystery. Everyone praised it without any reservation.

From Zhihu to Tieba and then to Weibo, a wave of public opinion quickly surged.

Jiang University was purely delighted, as they gained another famous alumnus. For the Science Fiction World Publishing House, however, it was a mixed bag of emotions.

The publishing industry itself is not profitable. Even though Science Fiction World has the top brand in China and is undoubtedly the number one in the science fiction field, they still don't make money.

They finally held a Science Fiction New Star Competition and produced a hit book, Kuala Lumpur Affairs. They are responsible for publishing it, and it seems selling over 1 million copies is not a problem, but how can that compare to making money from movies?

Even if they sell 1 million copies, after deducting costs, they would at most make twenty million yuan, which is not even a fraction of the profit from a blockbuster movie.

"We've been talking about transformation, about transforming into film and television adaptation, but now that the opportunity is right in front of us, we haven't seized it.

First, we missed The Wandering Earth, we missed the film and television rights to Da Liu's works, and this time we missed Kuala Lumpur Affairs. It's not that we don't have opportunities, it's that we don't have the ability to seize them.

In that case, no matter how many competitions we hold or how many talents we discover, we won't be able to enjoy the benefits this brings." The chairman of the company behind Science Fiction World was furious at an internal meeting.

Goose Factory's publicity strategy was as swift as lightning, throwing out bombshells one after another.

First, they used Chen Yuanguang to ignite public opinion, and then they released the news that Guo Fan would direct Kuala Lumpur Affairs.

"With Guo Fan at the helm, I'm relieved now. Kuala Lumpur Affairs won't be completely unrecognizable."

"Is the lead actor Wu Jing? Can it be released quickly? I feel like I have ants crawling on me."

"Is the door that was closed by Shanghai Fortress finally going to open again? After this movie is made, can you please not close the door again?"

"I'll hold back for a bit. Although the cast looks luxurious, because I was hurt by Shanghai Fortress, I'll wait for the Douban score before deciding whether to watch it."

With Goose Factory's combination of publicity punches, Maoyan Entertainment has a box office prediction module, which quickly raised the box office expectation for Kuala Lumpur Affairs. The box office expectation soared from 200 million yuan directly to 2 billion yuan, a tenfold increase.

Chen Yuanguang glanced at the Excel file Lin Jia sent him, which contained his schedule after the movie's release. There wasn't much content: two interviews and two offline movie theater meet-and-greets.

The two offline meet-and-greets were one at Jiang University's Meiyuan Playground and the other at Wanda on Jianghan Road.

It fully considered his commute. Compared to other lead actors and directors, his amount of publicity was nothing at all.