President Smith's Surprise, Agreement Reached

President Smith: "!!!"

What? How had the deal been closed just like that?

Weren't they really going to bargain at all?

President Smith was completely stunned, even beginning to doubt himself.

Did I misspeak just now? Did I say something wrong?

A total North American presale of 15 billion USD, priority scheduling at our theaters, and a 40% revenue share.

I hadn't said anything wrong!

Did they understand what those terms meant?

President Smith immediately plugged that presale figure into the box office forecasting model his team had provided and quickly reached a conclusion:

A total North American presale of 1.5 billion USD meant that the final North American box office could exceed 2.2 billion USD!

Before today's formal meeting, President Smith had spent considerable effort working with the company's box office forecasting team on projections.

To be honest, it had truly been a difficult problem.

Previous advance purchases had always begun only a few days before a film's release, when audiences rushed to buy tickets for already scheduled screenings.

Under that model, advance purchase revenue accounted for only a small portion of total box office revenue, perhaps even less than 10%.

Audiences would only buy tickets in advance for the first two days, choosing screenings with favorable times and seats. If they could not get one, they would not be in much of a hurry. Watching a few days later made little difference.

They could also wait and see how the word of mouth turned out. If the reviews were bad, they could save the cost of a movie ticket.

Therefore, under the old advance-purchase model, presales accounted for a very low percentage of the total.

But Lin Yuan's advance-purchase campaign this time was completely different.

First of all, fans had no concerns whatsoever about the film's reputation.

Not