Warming Up

But EA had poured a huge amount of its resources into its flagship title, Battlefield.

That directly caused Titanfall 2 to streak across the sky like a meteor. And meteors were not just for making wishes—they vanished in a flash.

That was called falling. It had truly fallen.

That thing was a disaster, too horrible to look at!!

This was about the timing of a game's release, and release times had their own considerations.

Whether in his previous life or in this world.

Most companies set their release time at exactly midnight.

It was not for some auspicious meaning, but to record data and observe player retention and so on.

There were also game rankings, such as the 24-hour sales chart, the new producer's work chart, and so on.

Those rankings refreshed at midnight as well.

That was why Wang Chuan had chosen midnight for the release.

As for why he had chosen next Friday, that was even simpler.

The popularity of Soul Knight had dropped sharply. At most, it had made some players remember those words.

And even that was the result of its earlier clash with Penguin.

One could imagine what Soul Knight's popularity would have been like without that incident.

The reason for choosing next Friday was also to leave some time to give Soul Knight a little promotion.

Unlike last time, when ten thousand yuan could only bring a little traffic to The Stanley Parable.

Soul Knight's development costs had been low.

That meant Huangtu Game Company's account still had around one million yuan left, aside from the funds needed for daily operations.

Thanks to Penguin's previous help, players already had some impression of Soul Knight.

So using one million yuan for a modest promotional campaign was still enough.

Honestly, Wang Chuan had gotten lucky!!

During Soul Knight's promotional buildup, none of the major companies, domestic or overseas, had released any big titles.

The gaming news every day was all more or less the same. The media were practically starving to death.

So if Soul Knight got a round of promotion at this time, it would definitely reap unexpected results.

"Zhao Jing, when you have time later, contact some media outlets we have good relations with. Buy some keyword placements and sponsored articles on some apps too. Build up some hype for our game."

"Got it, Manager Wang. I'll get right on it!!!"

Wang Chuan called Zhao Jing over and assigned her the promotional work.

During that time, Wang Chuan did not sit idle either. He contacted some public accounts as well, seeing whether he could get a wave of recommendations.

Just like the Game New World tactic from last time.

And sure enough, a few actually fell for it—cough, cough, they reached an agreement.

Mm, it was as if a whole new world had opened up for Wang Chuan~~~

After arranging every promotional resource he could think of that was within budget, Wang Chuan browsed the forums.

Money really could make the devil turn millstones!

The results after spending money on promotion were truly different.

Very soon, Wang Chuan came across posts promoting Soul Knight.

"Do you remember that pitiful Stanley? That's right, him! Genius producer Wang Chuan is back with his new title, Soul Knight. Come take a look!"

"Didn't get enough of The Stanley Parable? Don't worry—Soul Knight will have you laughing your head off! Another heartfelt offering from the same producer, Wang Chuan!"

"Once, The Stanley Parable introduced us to Meta Games. Now, what kind of shock will the new Soul Knight bring us??"

These media outlets really were honest.

The moment they got paid, they immediately began recommending it.

And after giving it some thought, Wang Chuan noticed that these promotions all had something in common: they tied The Stanley Parable and Soul Knight together.

It really was an excellent idea!!

Although The Stanley Parable's popularity had already fallen considerably!

It had, after all, pioneered the Meta Game genre. Before other Meta Games had been released, it was still highly popular.

By tying the two games together, players would know that Soul Knight had also been made by him.

That would draw in players from The Stanley Parable to the greatest possible extent.

Compared with promoting Soul Knight alone, the effect was more than twice as good!!!

Just as Wang Chuan had expected, after news of Soul Knight appeared.

Other media outlets that had not been paid also began joining in voluntarily to promote Wang Chuan.

After all, there had been no major news lately. The media were nearly starving to death.

Now that they finally had a topic, how could they possibly miss it??

Some people might wonder: since other media would start promoting it on their own once there was a topic and publicity.

Why did Wang Chuan still pay media outlets to promote it?

Of course, it was not because Wang Chuan had too much money. It was because the media you paid would only find different ways to praise you and would not badmouth you.

But independent media could put out all sorts of bizarre news, each one a textbook clickbait factory.

At that moment, the gaming community was once again buzzing with heated discussion after many days.

"Hey, hey, hey, have you all heard? Wang Chuan—the producer of The Stanley Parable—has a new game coming out!!"

"I knew already. The moment I opened the forums today, they were full of posts promoting him."

"Honestly, he develops games insanely fast. The Stanley Parable only took a little over ten days back then, and this one has only taken a month."

"Haha, maybe he's just a quick shooter? Or maybe his games are all small-scale!"

"Pfft, are you talking about yourself?"

"I wonder, between Wang Chuan's Soul Knight and Tian Boxun's The Parable of Illidan, which one will succeed? Tian Boxun was adamant last time that Wang Chuan would lose."

"Now that you mention it, I'm looking forward to it too!"

"Oh, right, Soul Knight has me puzzled. What kind of genre is this supposed to be? A shooting RPG game or what? Why is it from a god's-eye view!!"

"No idea, but who cares? Let's first see what Penguin and Tian Boxun are doing."

"Yeah, yeah. The Parable of Illidan hasn't made any moves these past few days. Rumor has it that Penguin wants to go head-to-head with Wang Chuan."

"Then isn't Wang Chuan finished? Penguin is one of the Three Factories, a true giant!!!"

With the promotion of Soul Knight, the gaming community became extremely lively!

And just as they said, they still had to see what Penguin and Tian Boxun would do.

Right now, they were all nothing more than spectators enjoying the drama!!

Yet no matter what was happening outside, Tian Boxun knew exactly what was going on!