Ch. 41Absolute Monopoly (Please Add to Your Reading List)
Joseph planned to expand Paris Angel across France and Europe through franchises, delegating negotiations to Brent. At a meeting with interested nobles and businessmen, Baudouin committed to opening two stores as the first franchisee.
- Joseph rejected opening a Paris Angel branch at Versailles and explained how exclusive locations would strengthen the brand.
- Joseph entrusted Brent with negotiating franchise agreements using the terms and techniques in his documents.
- Brent showed Count Albrau, Duke Lavalliere, Marquis Montes, and other business leaders the company’s facilities and pitched its franchise offer.
- The guests questioned the stores’ profitability and asked to sell other products, while Brent defended the business and explained its fees and limits on Paris locations.
- Baudouin recalled losing much of his fortune to English textile imports and announced that he would invest 300,000 livres in two franchise stores.