Jensen Huang did not respond immediately. His mind was racing, calculating the terrifying business logic behind this.
"Traditional game consoles often have closed, proprietary hardware architectures. You know that very well." Nakayama Takuya continued to lay down his cards. "This means that when third-party developers port games to consoles, they have to spend enormous amounts of time relearning the underlying assembly language. That approach worked in the 2D era, but in today's polygonal 3D era, development costs are far too high. The more games Sega developed on Jupiter, the more deeply it felt this."
Nakayama Takuya rose to his feet and walked to the floor-to-ceiling window of the VIP room, looking out at the endless stream of traffic and people on Tokyo's streets.
"What if we moved the mature graphics architecture from PCs directly onto consoles?" He spun around sharply, his blazing gaze fixed on Jensen Huang. "NVIDIA provides the hardware architecture, working with the open-source engine technology community we already have taking shape. PC developers would need only minimal optimization to port their games directly onto Sega's new console! The underlying APIs would be universal, and the architectures would share the same origin! Both R&D costs and procurement costs could be driven down to the absolute minimum!"
Boom!
Jensen Huang felt as though a bolt of lightning had split his mind apart.
This was an utterly disruptive—one might even say insane—concept!
It would shatter the longstanding hardware barrier between PCs and consoles, using a universal technology ecosystem to bind developers from both sides tightly to the same war chariot!
If this concept truly became reality, Sega would completely dominate the future gaming content ecosystem, while NVIDIA would become the very cornerstone of that empire!
Jensen Huang abruptly stood up, walked to the coffee table, picked up the cold coffee,