"Precise targeting?"
"Who is the current core audience for the late-night slot?" Nakayama Takuya held up one finger. "Kabutocho traders, corporate executives, and overworked salarymen burning the midnight oil. These people have high intelligence and a deep understanding of society. If you show them romance, they will find it childish. You have to give them realistic themes, and the more hardcore, the better."
Nakagawa Jun pondered without interrupting.
"For example, corporate acquisitions, workplace struggles, and the inner workings of the bureaucracy. You can even film some semi-documentary business dramas." Nakayama Takuya gave a few examples. "As long as you can make them resonate and immerse themselves, these people will faithfully guard the television set. This completely stabilizes the audience pool."
Nakagawa Jun nodded repeatedly, then let out a sigh.
"Content is easy to handle; just spend money to find good screenwriters to write it. But how do we sustain this commercial revenue? The Greed of Man attracting so many retail investors to buy hedging funds was pure luck. It's impossible for a financial institution's retail products to bombard the television screen all year round. Once this financial storm passes, advertisers will inevitably slash their budgets."
Nakayama Hayao, who had remained silent all along, also looked at Nakayama Takuya. This was also what he was curious about. Television stations ultimately survived on commercial fees; without advertisers footing the bill, no matter how high the ratings were, it would still be a money-losing venture.
Nakayama Takuya leaned back, crossing his hands in front of his chest, and a mysterious smile curved the corners of his mouth.
"Father-in-law, who says television commercials can only be sold to ordinary consumers?"
Nakagawa Jun froze.
Nakayama Takuya straightened up and dropped a blockbuster that would subvert the entire television industry.
"Since we've filtered the late-night audience