Ch. 241Learning Machine (4000 words)
After seeing that parents chose Nintendo over Sega at Walmart, Nakayama Takuya planned a Mega Drive learning system to give families a practical reason to buy Sega’s console. He left Nakamura and Nohara to begin developing a keyboard-compatible cartridge with typing, word-processing, floppy-disk, and printer functions.
- Takuya told Tom Kalinske that Sega had won children’s interest but still needed to persuade their parents, and promised new products that would make a Mega Drive seem like a beneficial investment.
- At Sega’s management meeting, Takuya reported Hollywood licensing deals for Home Alone, Hook, a Michael Crichton novel, and Clear and Present Danger, then asked Yu Suzuki to study Industrial Light & Light’s motion-capture technology for Virtua Fighter.
- Takuya explained the Walmart parent-buying problem to Sega’s executives and said he would lead a team developing software to make parents more willing to buy a Mega Drive.
- Takuya asked Nakamura and Nohara to develop a Mega Drive cartridge with typing practice, a basic document editor, floppy-disk support, and a printer interface.
- After Nakamura and Nohara raised cost and technical concerns, Takuya explained the learning-machine concept and assigned hardware testing and software development while he arranged market research and partnership negotiations.