Ch. 3613DO Press Conference
At a press conference, Trip Hawkins announced that 3DO would charge only three dollars in royalties per game and hinted at a partnership with a major consumer electronics company. The news electrified the press, while Matsushita vice president Kenji Aso kept the company’s involvement secret and waited for the right moment to reveal it.
- Trip Hawkins announced 3DO’s three-dollar royalty model, alarming and exciting reporters and industry analysts.
- When reporters asked about hardware partners, Hawkins said 3DO was in talks with several top consumer electronics companies and promised a console from a trusted brand.
- Kenji Aso, Matsushita Electric’s vice president, realized Hawkins’s announcement had gone as planned and hid Matsushita’s involvement from the other attendees.
- After the press conference, reporters rushed to spread the news, and that evening television coverage made 3DO the focus of discussion in a hotel lounge.
- Reporters debated the mystery hardware partner and redirected their attention from Sega and Apple’s announcements to investigating 3DO.