Red Bull's takeover undoubtedly brought even more attention to the Bora Team, which had Huang Chong on its roster.
The brand's influence in extreme sports around the world spoke for itself.
What was more, they had chosen the perfect time to enter professional road cycling—right before the Tour de France.
As the team's newly selected core rider, Huang Chong naturally became the best brand ambassador for Red Bull and the team in China.
The entire team's style was about to change because of it.
Black cycling kits centered around the Red Bull brand would replace Bora's original green-and-yellow color scheme.
At the same time, the road bikes' paint jobs changed from military green to an all-white design featuring the Red Bull logo.
All the new equipment had naturally been prepared long in advance. Everyone had simply been waiting for the perfect moment to make the official announcement, then have the travel-weary riders cooperate in dropping this bombshell of news.
After the Critérium du Dauphiné, Huang Chong returned to Germany with the team and even made a special trip with them to the Red Bull Group headquarters in Austria.
It was both for shooting the team's new official promotional photos and for experiencing the corporate culture at their new shareholder's headquarters.
All in all, that stretch of commercial activity before the Tour de France had felt like something out of a movie.
Except it was even more exciting than a movie.
Because in this life, reaching this position as a Chinese rider was already an extraordinary achievement.
And as August approached and the UCI transfer window opened, what identity would he take on as he shone with the newly reborn Red Bull–Bora–Hansgrohe team?
That was the ultimate answer road cycling fans around the world were waiting for.
After Red Bull–Bora officially