It's You, Lord God of Wealth!

Burning incense at a cold stove, as the name implied, meant seeking out obscure deities to worship.

Take the Wealth Gods, for example.

The ones everyone knew were none other than Zhao Gongming, the Orthodox Wealth God, and Guan Yu, the Martial Wealth God.

In truth, there were five Wealth Gods in the divine pantheon, collectively known as the [Five Route Wealth Gods].

Zhao Gongming and Guan Yu were merely two of them—the Northern Route Wealth God and the Western Route Wealth God, respectively.

The other three were:

Eastern Route Wealth God: Bi Gan.

Southern Route Wealth God: Chai Rong.

Central Route Wealth God: Chai Rong.

Aside from Bi Gan, he estimated that many people did not recognize the other two at all.

So even the wildly popular Wealth Gods had their obscure counterparts.

Let alone other types of deities.

That was why Lu Chen thought this way.

Since popular deities never lacked offerings and took Incense Fire without doing anything—

He might as well go all in on these obscure deities. Perhaps it would yield an unexpected result.

Of course, that was only the divine pantheon from his previous life.

Lu Chen could not yet be certain whether this world had the Five Route Wealth Gods.

"First, I need to confirm the pantheon!"

Without further hesitation, Lu Chen immediately went to the God Temple's main hall, found the Divine Point Formation Diagram, and began studying it.

"This God Temple worships quite a few deities. The Wealth God Hall is one of the temple's main halls, and it worships Wealth God Zhao Gongming... Makes sense. The Zhao Clan Temple would naturally worship the Zhao family's own deity."

Resting his chin on his hand, Lu Chen pondered in silence.

Throughout the vast Zhao Clan Temple, dozens of large and small divine halls were scattered in dazzling array.

"Emperor Wenchang, the Five Great Emperors of the Sacred Mountains... Whoa! There's even the Thunder Ancestor! This Zhao Clan Temple is no simple place."

According to the memories of the original owner of this body,

Divine seats within a God Temple could not be established at will.

The deity's consent had to be obtained before they could be invited to reside there and receive worship.

In other words, for the Zhao family to worship the Thunder Ancestor, one of their descendants must have possessed a very high Divine Service Rating with the Thunder Ancestor.

Only then had they obtained his consent to take up residence in the Zhao Clan Temple.

"From a rough look, it's not much different from the divine pantheon of my previous life. Even their identities and stories are exactly the same."

The corners of Lu Chen's mouth lifted.

It seemed that his identity as a Taoist in his previous life truly was an enormous advantage in this world!

Yet after watching for a while, Lu Chen noticed something amiss.

"Strange. Why doesn't the Zhao Clan Temple have side halls dedicated to obscure deities?"

At their Clear Breeze Temple, aside from worshipping popular deities, they had also built several side halls for lower-tier deities such as the Four Duty Merit Officers and the Twenty-Eight Lunar Mansions.

But in this Zhao Clan Temple, apart from the main deities, lower-tier gods were almost nowhere to be seen.

"Damn it, is my grand plan to burn incense at cold stoves going to die halfway through?"

Just as Lu Chen was feeling uneasy,

His peripheral vision swept over the words [Rear Courtyard] on the map.

This small section of the map was densely packed with writing.

Lu Chen leaned closer for a look.

"Lady Su, household guardian immortal Zhang Xian, Goddess Zigu... There are actually so many deities in the rear courtyard. Damn, the font is way too tiny. If I hadn't leaned in, I wouldn't have been able to read it."

Lu Chen muttered, "That's some blatant unequal treatment!"

His gaze passed over the crowd of minor gods.

Then one name suddenly appeared, causing his pupils to contract.

—Lord God of Wealth Chai Rong.

"It really exists! And it's Chai Rong!"

Overcome with excitement, Lu Chen could not help but swing his fist hard.

He immediately drew strange looks from the people around him.

Seeing this, Lu Chen hurriedly composed himself. After memorizing the approximate location of Chai Rong's divine seat, he headed to the Incense Fire counter.

"Hello, please get me one bundle of incense."

"What's your Divine Service Rating? What kind do you want?"

The staff member pointed behind her.

All kinds of [incense] were displayed across the counter in a dazzling array, in many different colors.

There was earthy yellow, mysterious black, and purple.

Each color came in different sizes.

Small incense was the standard size.

Large incense, also known as tall incense, stood as high as a person—thick and huge!

It was clearly not cheap.

"The hundred-yuan kind will do."

Lu Chen directly took out one hundred yuan.

With Lu Chen's current Divine Service Rating and finances, he could only afford the most basic incense.

Upon hearing this, the staff member gave Lu Chen a disdainful glance. She then reluctantly pulled out three sticks of incense and said coldly, "Which deity?"

"Lord God of Wealth Chai Rong."

"Huh?" The staff member was stunned, clearly having heard something unbelievable. "Instead of worshipping the perfectly good Zhao God of Wealth, you want to worship him? I only see a worshipper for this kind of obscure deity once every few years. Are you sure you want to worship him?"

"I'm sure!" Lu Chen nodded.

The staff member gave a derisive snort, shook her head, and pointed at the incense. The words "Lord God of Wealth Chai Rong" immediately appeared on it.

After finishing, she tossed the incense onto the counter by the window, then lowered her head to continue playing on her phone, looking completely unwilling to bother with Lu Chen.

Lu Chen could not be bothered to argue with someone like her.

He picked up the incense and headed for the security passage.

I hope I can hit the mark in one shot!

While waiting in line to enter,

Lu Chen suddenly heard a familiar conversation.

"So annoying. I thought I'd definitely raise my Divine Service Rating to 3% today, but I still fell just short."

"Ruoyi, don't be too disappointed. Good things take time."

Looking over at the voices, he saw Li Ruoyi and Song Hao walking out through the exit.

"Damn, it's been more than forty minutes, and I still ran into them?"

Lu Chen was speechless.

He subconsciously moved a little to the side so that Song Hao, that idiot, would not spot him.

But the more you tried to avoid something, the more it came looking for you.

"Eh, Lu Chen, why are you here?"

Li Ruoyi turned her head and unexpectedly spotted Lu Chen standing in line at the entrance. She immediately ran over in delight.

Song Hao followed close behind.

Lu Chen: "..."

What a narrow road for enemies to meet on.

"Oh? Didn't someone say he wasn't coming? Why'd you still sneak over here? Wait, you only bought one bundle of incense? Damn, Lu Chen, you're really generous!"

The moment Song Hao saw the three lonely sticks of incense in Lu Chen's hands, he burst into loud laughter.

Everyone else bought incense by the bundle, while Lu Chen bought it one stick at a time.

Li Ruoyi frowned. "Song Hao, can you tone it down a little?"

Song Hao repeatedly waved his hands. "Sorry, I really couldn't hold it in."

Lu Chen sneered.

If not for the God Temple's strict rules,

Where fighting and brawling would get one blacklisted by the God Temple,

He guaranteed that Song Hao would not escape a beating today.

For now, he could only ignore this trash and continue waiting in line.

Li Ruoyi looked curiously at the incense in Lu Chen's hands. "Lu Chen, which deity are you going to worship?"

"This..."

Song Hao suddenly craned his neck forward. With his sharp eyes, he spotted the words on the incense and immediately cried out, "What? Lord God of Wealth Chai Rong? What kind of deity is that? I've never even heard of him."

"Lord God of Wealth?"

Li Ruoyi was also taken aback. She had never heard of this deity either.

"Lu Chen, I can understand worshipping a Wealth God... but why not worship an orthodox Wealth God?"

Li Ruoyi was puzzled.

At this point, the worshippers waiting nearby had also become interested and began asking questions.

"Yeah, why not worship Zhao God of Wealth?"

"Young man, isn't it a waste of Incense Fire money to worship such an obscure Wealth God?"

"That's right. When worshipping gods, you have to worship the mainstream ones. Obscure deities like this simply aren't effective."

"The Zhao Clan Temple's most effective deity is the Wealth God, yet you picked the least effective Wealth God. What a talent!"

As everyone chimed in one after another,

Lu Chen could not help asking, "Have you tried?"

Everyone shook their heads.

"Who would worship him when worshipping a Wealth God?"

"Exactly. If it were me, I'd definitely worship Zhao God of Wealth."

Lu Chen smiled. "Since none of you have tried, what makes you so sure... that he definitely isn't effective?"