After weighing it over again and again, Lu Chen finally made the call and set Netherworld Currency in two denominations.
A small denomination of one hundred, and a large denomination of ten thousand.
The exchange rate would be one to one hundred.
One yuan for one hundred Netherworld Currency; one hundred yuan for ten thousand.
Since it was aimed at the general public, Lu Chen did not want to gouge them too badly, lest it damage his yin virtue.
As for "high-end" items like Netherworld Cars and Netherworld Phones—
Their prices could be set a little higher.
For instance, a Netherworld Car could be priced at ten thousand yuan.
After all, those who could afford such things were mostly rich. If he did not take a cut from them, who would he take it from?
Lu Chen was also planning to create several "Ghost Festival Double Elevens" in the future.
He could either roll out Qingming Festival, Ghost Festival, and Cold Clothes Festival wholesale, or select two of them and market them properly.
This was also the trump card he had deliberately kept under wraps when he first discussed cooperation with King Yama.
If something was to take root in people's hearts, a sense of ritual was indispensable;
Only ritual could heighten the effect to its fullest.
But with that, troubles came one after another.
With Lu Chen's current manpower—just himself—he wanted to take on such a huge business entirely by himself.
That was clearly impossible, utterly unrealistic.
He had considered cooperating with the Sun family.
But upon further thought, he dismissed the idea.
The Sun family was a great clan, after all. With them strong and him weak, who would ultimately hold the reins of this matter? That was hard to say.
For Lu Chen, directing King Yama's Incense