Ch. 301After Watching an Ad, It Said...
Chapter Summary
Key Plot Points and Events
- Li Qinwu considers the implications of becoming a Living Saint of the Imperium. Although saints receive enormous prestige, they are expected to serve the Imperium indefinitely, fighting enemies such as Eldar, Orks, Tyranids, and Chaos.
- He concludes that sainthood would mean lifelong exhaustion, political entanglement, and eventual death. He therefore firmly rejects the planetary bishop’s request to present him as a Living Saint.
- The bishop’s interest is largely self-serving: creating a Living Saint on his planet would greatly enhance his own career and possibly earn him promotion within the Imperial hierarchy.
- Li Qinwu attends his investiture ceremony and is formally promoted from baron to count. He receives a noble certificate recognized across much of the Imperium, which could help him negotiate with nobles and conduct business during his future travels.
- During his ceremonial speech, Li Qinwu unexpectedly announces, “I don’t eat beef,” confusing the assembled nobles and causing the bishop to remove beef from the banquet.
- He then turns the speech into an advertisement for Sisterhood Foot-Trodden Wine, falsely presenting it as a secret family formula that grants extraordinary stamina, combat ability, and even divine ascension.
- The advertisement succeeds: after the ceremony, Li Qinwu’s wine sales double.
Character Developments
- Li Qinwu demonstrates his strong desire for independence. He refuses to become a political or religious tool and emphasizes that his true ambition is freedom and exploration among the stars.
- He also reveals his opportunistic, humorous, and commercially minded nature. Rather than using his public platform to deliver a noble or inspirational address, he exploits it to promote his wine business.
- The planetary bishop is shown to be ambitious and politically calculating. He wants to use Li Qinwu’s miraculous reputation to improve his own status, but backs down when Li Qinwu refuses.
- Li Qinwu’s growing social position is reinforced by his promotion to count, giving him greater prestige and practical advantages throughout the Imperium.
Significant Themes
- Freedom versus institutional control: Sainthood appears glorious but would bind Li Qinwu permanently to the Imperium and its wars.
- The danger of political influence: The Imperium tolerates saints as symbols, but a living saint with popular support and political ambitions becomes a threat to established authorities.
- Religious power as bureaucracy: Miracles and sainthood are treated not only as spiritual matters but also as career achievements and political assets.
- Satire of propaganda and commerce: Li Qinwu transforms a solemn aristocratic ceremony into an absurd sales pitch, showing how public spectacle can be manipulated for profit.
- Status and practicality: His noble title matters less for prestige than for the access and respect it can provide in future business dealings.
Character Interactions
- The planetary bishop pressures Li Qinwu to cooperate with a publicity campaign declaring him a Living Saint, while Li Qinwu firmly refuses.
- The bishop accepts the refusal but encourages him to reconsider and then invites him to speak at the investiture ceremony.
- During Li Qinwu’s speech, the nobles react with confusion to his remark about beef, while the bishop immediately interprets it literally and adjusts the banquet.
- Li Qinwu uses the bishop’s ceremony and the attention of the gathered nobles to advertise his wine, turning a religious and political event into a highly successful commercial opportunity.