Ch. 141Chapter 73
Chapter 73 Summary
Plot and business negotiations
Cheng Lang travels urgently to Hong Kong Island after Old Mr. Xin contacts him to seek reconciliation. Hungry but focused, he meets Xin over a meal and proposes a partnership between Forest Style Milk Tea and First Milk Tea. Forest Style would provide online marketing and brand expertise, while First Milk Tea would contribute its extensive offline distribution network. Together, they would create a new milk tea line, later referred to as Big-Bowl Milk Tea.
Old Mr. Xin’s dilemma
Xin recognizes that First Milk Tea is losing relevance among younger consumers. Its recipes have barely changed in over a decade, and attempts to update them have failed, alienating both new and old customers. Although Cheng Lang’s proposal could revitalize the company, Xin fears Cheng’s ruthless methods and worries that partnering with him would be like “inviting a wolf into the house.” His age and declining appetite for risk deepen his hesitation.
Meng Tianye’s role in the plan
Cheng tries to reassure Xin by proposing Meng Tianye as the new brand’s spokesperson. Since Meng has recently attracted enormous public attention after withdrawing from Tomorrow’s Starlight and signing with Qin Dynasty Records, Cheng believes his popularity could generate major publicity. Meng would also write a promotional song for Forest Style Milk Tea and potentially make his official debut with a solo single.
Repairing First Milk Tea’s reputation
Cheng suggests that Meng film an advertisement holding First Milk Tea and saying, “When it comes to milk tea, I still choose First Milk Tea.” This would make the rumors that First Milk Tea sabotaged Meng’s career appear to have been a coordinated publicity stunt rather than a genuine conflict. Cheng also implies that negative rumors may have been used to depress First Milk Tea’s stock price, allowing shares to be bought cheaply before the partnership and new product drive the price upward.
Timing and strategy
Cheng presents the plan as carefully timed: equipment and production lines would be arranged after the New Year, the marketing campaign would be prepared afterward, and the new iced milk tea could reach the market around summer. He confidently claims that “the timing, location, and people” are all favorable.
Character development and interactions
Cheng is portrayed as strategic, confident, calculating, and highly persuasive. He openly admits that he wants access to First Milk Tea’s distribution network but frames the deal as mutually beneficial. Old Mr. Xin remains cautious and suspicious, yet Cheng’s analysis exposes the weaknesses of his company and gradually wins his consideration. The chapter ends with Meng Tianye angrily rejecting Cheng’s plan. He refuses to become First Milk Tea’s spokesperson or deliver what he considers a dishonest slogan, creating a direct clash between his principles and Cheng’s commercial tactics.
Major themes
The chapter explores business cooperation as an exchange of strengths, the tension between tradition and modernization, the power of celebrity marketing and online public opinion, and the moral ambiguity of manipulating rumors and stock prices for commercial gain. It also highlights the conflict between Cheng’s pragmatic opportunism and Meng Tianye’s desire for authenticity and personal dignity.