Golden Ear Grain was of utmost importance.
It could even directly affect the future population of the entire continent.
But promoting it would not be easy.
Farmers were often creatures of habit, and few were willing to take the risk of planting something new.
That was true enough for farmers, let alone the nobles who controlled vast tracts of land.
If farmers produced less, they could starve to death after paying their taxes. Even so, few were willing to take risks or make rash changes. And what about the nobles?
If they risked switching crops and failed, they would lose an entire year's income. They would be unable to keep hosting banquets or invite so many nobles, their social activities would suffer, and they might even drain their reserves.
But if they changed nothing, they could still live happily, exactly as they had for hundreds or even thousands of years, without any difference at all.
Promoting new crops was even harder than promoting Magitech Industry equipment.
Viscount Rost had understood this from the very beginning. That was why he had worked with the Agriculture Church to plant them on a large scale throughout the Southlands.
Once Golden Ear Grain planted in the Southlands generally yielded over 1,500 jin per mu, with average yields of 1,600 jin per mu easily achievable, some people would naturally be willing to plant small quantities. Once those around them saw that it truly worked, it would eventually spread.
But how was Golden Ear Grain to be promoted?
That was a technical matter as well.
If he used the credibility of his media network and various companies as guarantees, along with the backing of the Agriculture Church, it could certainly spread quickly. But not everyone would necessarily believe such an approach.
So Viscount Rost had planned