The Battle for Hearts
His voice drew everyone's gaze in the tavern together, and they all fixed their eyes on the newspaper in his hand.
Pirates had originally been among the people who disliked reading newspapers the most, but the dull life at sea had taught them how to read.
People like Kuma and Nico Robin naturally began reading and thinking, becoming scholars.
Even philosophers.
Of course, people like Buggy would never actually read. Looking at the news was the most reading they could manage.
But after the Revolutionary Army moved into the World Economic Journal, Morgans began carrying out sweeping reforms according to Leo's instructions. The first was putting gossip on the front page.
That was only natural. People were not actually interested in national affairs. Otherwise, some certain platform in the past life could never have become major capital through gossip and rumors, eventually creating Douyin.
The gossip people cared about held their attention firmly on the paper, turning the World Economic Journal into a household name and a true source of entertainment at sea.
Since it did not have the particular attributes of a certain daily paper from his past life, the World Economic News Paper could easily adopt the traits of those past-life gossip papers. Then, when it released authoritative official reports from the Revolutionary Army at crucial moments, far more people would see them.
More importantly, when normally casual gossip was replaced by official reports on the front page, people would naturally recognize the contrast and think, Oh, something major has happened. I need to read this carefully.
For that very reason, important news released by the Revolutionary Army to the entire world spread faster and reached a broader audience than either the old World Economic News Paper or the World Government ever had.
Take