When the sunlight pouring down from overhead felt scorching hot, midsummer had arrived once again.
This was the Xinfei Merchant Guild's busiest time every year, because the arrival of hot weather brought an immediate surge in demand everywhere for all kinds of summer-related Household Magic Machinery.
Whether it was the most basic Magic Fan or the more high-end Magic Air Conditioner, anything that let people enjoy a little cool relief in the summer heat was always especially welcome.
Products such as Magic-Powered Refrigerators and Magic Iceboxes, which allowed people to enjoy chilled food in summer and even drink wonderfully cold, refreshing iced ale, were even more sought after.
As the Xinfei Merchant Guild grew increasingly famous on the Sains Continent and more countries began cooperating with it, the magic industry sector it spearheaded gradually became familiar to the continent's people, and all kinds of useful Household Magic Machinery began making their way into its various countries.
Among these products, Household Magic Machinery that showed its greatest effectiveness in summer was the most popular category.
July had only just begun that year, and the hottest part of the year had yet to arrive, but according to the Xinfei Merchant Guild's sales department, the guild had already sold more than 2.7 million Magic Fans and 430,000 Magic Air Conditioners. Combined sales of Magic-Powered Refrigerators and Magic Iceboxes had reached an astonishing 660,000 units.
These four categories of Household Magic Machinery alone had brought the Xinfei Merchant Guild a staggering nine million gold coins in sales revenue.
Despite competition from other Magic Machinery Merchant Guilds and rising sales costs as its market expanded, the Xinfei Merchant Guild still maintained its consistently exceptional profit margins.
Of those nine million gold coins in sales revenue, the Xinfei Merchant Guild's net profit exceeded four million gold