As time went on, and global giants uniformly lowered their prices, some chose to stay, some chose to wait and see, and some chose to leave.
One banquet hall, thirty-two guests – this was Kunlun Company's first batch of partners.
"October 1st, full launch. Wishing us all the best!" Gao Yuan raised his glass, saluting everyone.
Boss Ding of Anta Group took a large gulp of red wine and then said to Gao Yuan with a smile, "I really don't understand. Why do so many competitors choose to embrace Western suppliers when they have the powerful X series fabric available?"
"After calculation, using X series fabric increases the cost of a single T-shirt by ten yuan, sportswear by twenty-seven yuan, and windbreakers by thirty-five yuan. It's indeed not cheap, but it's not unacceptable either."
Someone in the crowd quipped to Boss Ding, "Of course you wouldn't think so. Arc'teryx and Fila sell for so much, and even Nike has to bow down to you in comparison."
Everyone burst into laughter, though the laughter was tinged with envy and jealousy.
Unknowingly, Anta had already far surpassed its domestic competitors.
According to the 2019 Brand Value Survey Report, Anta, with 23.2 billion US dollars, ranked first in Huaxia's sporting goods list.
Meanwhile, Li Ning was valued at 6.93 billion, Under Armour at 7.94 billion, outdoor giant The North Face at 35.3 billion, Adidas at 49.8 billion, and Nike, ranking first, at nearly 150 billion.
From this, it was evident that Anta Group, apart from still having a considerable gap with Nike, had officially entered the second tier of global sporting goods, ranking among the top five worldwide.
Some might wonder, how could Anta be worth so much?
It's simple. The Anta brand itself is quite ordinary, but the group owns over twenty-five brands under its umbrella, including the top outdoor brand Arc'teryx, the trendy sports brand Fila, the hiking boot brand Salomon, the mountaineering brand Splendi, the ski brand Descente, the tennis brand Wilson, the baseball brand Demarini, and many more.
In other words, Anta itself isn't worth much, but Anta Group is.
Gao Yuan smiled and said, "It's not that simple. Suppose a company accepts an olive branch from DuPont Group, does that merely mean they can get Thinsulate fabric at a low price?"
"How could that be? Besides Thinsulate, DuPont also has Lycra, Kevlar, Corian used to make spacesuits for astronauts, and countless other incredibly powerful products."
"It's the same with those Japanese companies – Toray, Mitsubishi Chemical, Asahi Kasei, Shin-Etsu. They have far too many trump cards."
"So, it's not that our X series fiber isn't outstanding, but that our opponents are simply too strong. Our country has been the world's largest producer of chemical fibers for years, but how much of the truly cutting-edge technology do we actually possess?"
"As insiders, you should all know that the machines producing the filaments in the factories are imported, and the various neutralizing agents and lubricants are also mostly imported."
"Originally, this wasn't a problem. Global integration meant we were a cog in the vast global production machine, closely connected with the rest of the world."
"However, since 2018, the times have changed. The beginning of de-globalization has put us in a passive position. Now we have no choice but to re-learn how to do everything ourselves, from screws to jet engines, and to keep the technology in our own hands, otherwise, we will face a huge disaster."
Everyone nodded. It was precisely this worry about the future that led them to stand here today, choosing to cooperate with Kunlun Company, which was clearly not as powerful as DuPont Group but possessed unlimited potential.
The reception went very smoothly. Although Gao Yuan was young, his words always instilled a sense of trust in everyone, and his answers to various questions were highly professional.
Why did so many clients switch to DuPont?
Gao Yuan clearly explained reasons one, two, three, and four.
What were Kunlun Company's upcoming plans?
Gao Yuan laid out plans one, two, three, and four just as clearly, explaining why they were arranged that way, where the technical difficulties lay, and approximately how long it would take to achieve breakthroughs.
The duplicity and insincerity often found in traditional businessmen were nowhere to be seen in Gao Yuan.
He was talkative and sincere, his mind constantly thinking and analyzing at high speed, answering everyone's questions with logic and facts, making everyone feel at ease.
"Please believe me, X2 Fiber is the most powerful thermal insulation material in human history!" Gao Yuan's gaze swept across the thirty-odd partners present, his voice filled with confidence. "And I can guarantee with my life that for a long time to come, no one will be able to replicate our technology!"
"Starting October 1st, whether it's Kanebo's Ceramino, Kuraray's LONWAVE, Unichika's Thermotron, Toray's Softwarm, or Mitsubishi Chemical's Renaissα."
"All past thermal insulation technologies will be swept into the dustbin of history!"
In the high-latitude regions of the Northern Hemisphere in October, autumn deepened, and the first frosts arrived.
White ice crystals formed along the beautiful shores of Lake Baikal, grizzlies in distant Alaska prepared for hibernation, and only in the small nation of Iceland, with its 350,000 inhabitants, had heating for residents already begun.
Gao Yuan and his thirty-two strategic partners were ambitious, preparing to launch a strong assault on the field of thermal insulation fibers, which was monopolized by giants.
Despite the higher costs, they firmly believed that in this world, only technology was the ultimate power, and no one could stop this beast of technology from completely changing human life in a destructive manner.
Furthermore, Gao Yuan firmly believed that warmth was an irresistible basic need.
If you told someone living in Harbin not to buy expensive mink coats and down jackets, but to make do with a cheaper jacket to save money, you'd likely get slapped.
The reason is simple: in the face of brutal cold, people will genuinely freeze to death.
In short, when October 1st arrived, Gao Yuan's thirty-two strategic partners simultaneously launched their new autumn and winter products using X series fabric, officially opening the prelude to this war.
It was a pity that the strength of the warring parties was completely unequal.
The global market-dominating giant enterprises, unwilling to see competitors from Huaxia rise, drove prices extremely low, so the battle was at a stalemate from the very beginning.
It should be known that in this world, there are over two hundred countries and regions. Only our country and a few other places have relatively developed online sales. Even major countries like Britain, France, Japan, and South Korea still rely primarily on offline retail.
Among Kunlun Company's opponents were a whole row of Fortune Global 500 companies, including super-giants like DowDuPont, BASF, and Bayer. Their influence on the global retail market was simply terrifying.
Although theoretically, Kunlun Company's X2 Fiber possessed the world's most powerful thermal insulation capabilities, due to the fierce backlash from giant enterprises, it was unable to rapidly expand market share for a time.
Gao Yuan and his partners could only hope that as time passed and the climate became colder, the advantages of their products would become apparent.
However, no one expected that the ultimate direction of this war would be determined not only by those commercial giants.
In early October, a plane carrying supplies and provisions landed at Ali Airport in the remote and cold uninhabited regions of the Qinghai-Tibet Plateau.
This plane brought precious fresh fruits and vegetables, as well as large cardboard boxes filled with various clothing. The boxes bore the following words:
"To the General Logistics Department Military Supplies and Equipment Testing Institute."
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