Sovereign of the Dao: Overturning the Heavens (Part One)
Chapter 829

Chapter 829

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Vivid and lively.

Every one of them was utterly focused, so earnest that anyone watching would feel ashamed.

They truly deserved to be called industry elites.

Ancient Qi had absolutely no idea what sort of people he was now leading.

Nor did he have any idea why any of this was happening.

All along, the internet had been a foul, smoky mess. Netizens fought their own battles, saying whatever they wanted without responsibility or consequences; the government might have had mouthpieces of its own, but they struggled to form a powerful force.

When it came to guiding public sentiment and steering opinion, the more authoritative an institution was, the less capable it was of doing so!

Because the more something served as a government mouthpiece, the more it stirred an inexplicable resistance in people.

Because there was a feeling... as though they were being preached at...

So certain well-known bloggers, major influencers, celebrities, and the like fought their own battles and made their own money, yet actually influenced a great many people.

Steering opinion required articles, required grabbing people's attention, and then, through skillful writing that appealed to both emotion and reason, sweeping readers completely away, leading them astray in the direction the writer had predetermined.

As long as the methods were applied well, even black could be washed white, spotless, and white could be stained black, beyond washing clean.

It was not that the government did not want control, but that it genuinely could not achieve it.

But now, this Marshal Zuo Company had shown people an opportunity, or rather, a direction: this was merely a private individual's company, yet it could accomplish many things that major powers and even the authorities could not.

Even if something went wrong, it would not have repercussions at the national level. Yet

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