Chapter 31: Dare to have a talk?
With Su Can's advertising payment in hand, Pineapple Media, which occupied just two offices, received a shot in the arm. Morale soared. This first victory was worth celebrating.
Everyone was excited. Li Jin had yet to resign from his school job, but he clearly had his sights on the deputy manager position Wang Ming-and Su Can-had promised him. Brimming with energy, he was explaining editing, planning, and advertising sales strategies to several new employees.
Lin Guangdong, however, frowned. "Not very wise. They're putting out three thousand discount coupons, and they need a redemption rate. If we don't deliver the results they expect, we'll have a problem!"
The magazine's current distribution channels posed a serious problem. As a free magazine, it absolutely could not be sold at newsstands. They needed an enormous distribution network to ensure the magazine reached Rongcheng's dozen-plus universities and made an impact among nearly three hundred thousand university students.
Su Can inwardly praised Lin Guangdong's potential. He was neither arrogant nor impatient. Their ability to bring in advertising and secure ad placements already showed that people were gradually accepting the magazine's concept, but the question of ensuring follow-through remained unresolved. He was not letting a temporary victory go to his head. After the emotional blow he had suffered, Lin Guangdong had grown steadier.
"The people we have are nowhere near enough. I plan to bring together the Student Unions at the major universities and use their student organizations to make the transition to integrated marketing on university campuses. That means sponsorships. We need to get our name out there as quickly as possible. Let's start our first landing at Rongcheng University. Isn't it about to hold a campus Singing Contest? We'll sponsor it under the Pineapple Campus name and work