Chapter 39: My career
The articles for the first issue of Campus Consumption came from Jiang Ming, Su Can, and several recent graduates from Rongcheng University's Department of Literature and the University of Electronic Science and Technology of China's Computer Science Department who had experience as layout editors for university magazines and newspapers.
Published by Pineapple Media, a group of promising university graduates working out of two offices on the street outside No. 27 Middle School, with glossy, clean elm trees outside their windows, the first issue of Campus Consumption Magazine made its debut at Rongcheng's universities in this fashion, beginning its battle to establish a foothold.
On the day of the Singing Contest, three thousand copies of the magazine circulated around Rongcheng University's eight-thousand-mu campus.
The inclusion of discount coupons for various businesses seemed quite novel to university students at the time. More surprising still, they discovered that the coupons printed on several pages were actually for Chinese and Western restaurants, coffeehouses, and Taiwanese leisure tea restaurants near their university. Many students were ecstatic at this discovery. Campus gatherings were frequent, and discounts like these were undoubtedly a popular move.
With timing, location, and support all in its favor, there was no reason Campus Consumption Magazine should not gain tremendous momentum.
By the third day, all ten thousand copies intended for Rongcheng University had been distributed. For the first time, the Rongcheng University Student Union received a flood of praise for "doing something practical for students." People repeatedly tried all sorts of ways to get a few extra magazines through the Student Union so they could collect more coupons.
Everyone at Pineapple Media was thrilled by the success of their first campaign. However, distribution of the remaining ten thousand copies stalled among Rongcheng's dozens of other universities. Information did