Starting as Lord of a Viscounty
Chapter 431

People Simply Don't Know What They Want

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"Now tell me, is it beautiful?"

After listening to Claire, Calen was frightened and took a few steps back, his lips trembling slightly.

"I... I don't know."

"Don't you know if it's beautiful?" Claire asked again, but his tone seemed to be forcing Calen to make a decision.

Sure enough, Calen took a few steps back after hearing the question, shaking his head with dull eyes, "I really don't know..."

Now his worldview has collapsed. The aesthetic standards he has always followed as a creed are actually imagined by himself, do not exist, and were constructed by others.

Claire did not continue to press, but put the jewelry back on the tray and patted Calen on the shoulder.

He smiled and said, "Don't be so nervous, it's just a question."

After being patted by Claire, Calen finally came to his senses, with a scared look on his face.

Claire continued, "So do people really have their own aesthetics?"

Calen was not so sure this time, but replied tentatively, "There should still be some, right?"

"Then do you think the flowers are beautiful?"

"Beautiful."

"Then what's so beautiful about it?"

"Flowers... are beautiful in themselves. Its appearance and fragrance... are both intoxicating."

"Have you felt this kind of beauty since you were a child? Or when you reached a certain age, someone told you that flowers are a beautiful thing, and girls like this kind of thing, so you set a standard for yourself and told yourself that flowers are beautiful."

"This... I don't know." Calen became less firm, but he could confirm that he did not like flowers when he was a child. Although he doesn't like flowers now, he has admitted that they are beautiful things.

"You told yourself that flowers are a beautiful thing at the beginning. Later, as your understanding deepened, you learned about various flower varieties, so your understanding of flowers also improved a lot, and you felt that this kind of flower was better than another kind of flower. But what is this standard? Is it defined by your own heart, or is it defined by others? They tell you that this kind of flower sells best. You can buy a bunch for your wife, she will definitely like it, so it is beautiful. The price of this flower is the most expensive, so it is beautiful..."

Calen was silent. He understood that when a person thinks that something is beautiful, he will look for evidence to convince himself. This is just like a girl who has been let down, trying to find evidence that a boy loves her. They are all tracing the cause from the effect, and looking for evidence to support their own opinions. How can they find things that are different from their own opinions.

"Do girls also naturally like flowers? Will farm women prefer earing wheat, and budget-conscious housewives will prefer more practical fruits."

Claire Speaking of this, the conversation changed again and returned to jewelry.

"What about jewelry? Is it the same? People tell you that this type of jewelry is the best-selling, so it is liked by most people, so it is beautiful. Not because it is beautiful, so it is the best-selling? Is the causal relationship so reversed?"

Listening to Claire's words, Calen's thoughts went back to the time when he first joined the jewelry industry. At that time, he also felt that some jewelry had no feeling for him no matter how he looked at it, but it was selling well. In the end, he blamed it on his own problem. He was new to the industry, so he didn't find the beauty in those jewelry.

Later, as my experience increased, there were fewer and fewer pieces of jewelry that I couldn't understand. According to what Claire said, have I also framed myself within the standards defined by those people? They have stipulated what kind of things are beautiful and what kind of things are not beautiful. For a long time, I have been stuck in it.

"Lord Claire, I think I understand what you mean."

"What do I mean?" Claire said with a smile. Claire was not going to talk any more. The next step would be to talk about whether people have free will.

"People don't know what the definition of beauty is, and there is no standard definition, but we can give them a definition." Calen said, picking up the jewelry of Mason and placing it in front of him, his eyes filled with obsession, "These jewelry are so beautiful, much prettier than those made by Ona."

At this moment, Calen felt that his situation was opened up. He was no longer limited to a small fish in a small fish pond, but jumped out and stood in the air looking down at his peers who were still trapped in the fish pond.

Jewelry designers don't understand the beauty of jewelry, jewelers don't understand the beauty of jewelry, and customers don't understand either. But the three interact with each other, and feedback from each other has formed a standard that everyone recognizes to define the beauty of jewelry.

But Calen now knows that those standards are not immutable truths. What he has to do next is to change the current inherent definition of jewelry beauty!

At the same time, Calen felt unparalleled confidence, and he had a premonition that he would succeed this time!

Claire also nodded in agreement, "That's right, but I prefer to express it in another sentence."

"What words?"

"People don't know what they want, and our job is to tell them what they need." Claire said and tilted his head, "It's much friendlier to say it this way."

After saying that, Claire patted Mason who was standing aside in a daze, "Go, say goodbye to Master Ona, and come with us."

Mason raised his head and took a deep look at Claire, with a trace of fear in his eyes. He had studied something for more than ten years, but was belittled as useless by the other party. That kind of psychological blow is something that no one can understand.

But at the same time, Mason's eyes are more filled with surprises. If he follows the other party, then his dream may come true.

"Okay, I'll go back and pack my luggage right now, please wait!" Mason didn't even plan to pack his jewelry, he just put it on the ground and ran back into the house.

Not long after he entered, a roar came from inside.

"Get out! Get out of here!"

"Those two lowly businessmen, go and join in the taint, and let your soul be tainted by that money!"

"You will never become a good jewelry designer!"

But Calen, who was waiting with Claire below, suddenly laughed and pointed at the villa.

"Now it seems that his arrogance is so ridiculous. He exercises those self-righteous arts, thinking that he is superior to everyone else and that his own aesthetics is the noblest."

"But if we, the jewelers, don't use his works, then he is just a poor old man."

Calen Now it is clear that these so-called masters are simply some slightly talented jewelry designers who have emerged at the right moment. However, their works have just been welcomed by the market at this time, so they have some initiative. If it were not for the creation of the times, then they would probably still be thinking about how to make their jewelry more popular.

Not long after the scolding came out, Mason walked out in a somewhat embarrassed manner carrying a simple luggage.

When he saw Claire, he still showed a smile, "I'm ready, Lord Claire!"

"Let's go then." Claire waved, and Calen and Mason also floated up, slowly leaving Shaqu Island.

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