Ch. 61Taking the World by Storm
Key Plot Points and Events
- Daimler launches a massive marketing campaign for its motorcycles, including posters and newspaper ads, creating hype across Germany.
- The company opens dedicated shops for sales and repair services, a precursor to modern 4S stores.
- On July 18, Daimler releases 20,000 motorcycles (10,000 each of men's and women's models), priced at 1,500 and 1,000 marks respectively. They sell out within a day.
- Customers express regret for not buying earlier and demand more motorcycles.
Character Developments
- Qin Tian demonstrates his strategic thinking and confidence in the market's response to Daimler's motorcycles.
- Paul Daimler shows his dedication and understanding of the company's production capabilities.
Significant Themes
- Marketing and advertising strategies.
- Consumer demand and purchasing power.
- Business expansion and production capacity.
Character Interactions
- Qin Tian and Paul Daimler discuss the sales figures and the company's readiness to meet increased demand.
- Customers express their excitement, frustration, and regret over the motorcycles' quick sell-out.