Rob the Rich to Help the Poor

Over the course of the afternoon, the group inspected the three properties they had invested in.

They returned to the headquarters in Ma Gong Town.

It was exactly 4:30 PM.

Unconsciously, it was already the end of the month, and all departments of the company needed to summarize and report on their business.

Ye Meijing, as the Finance Department manager, was the first to knock and enter, reporting the financial situation for February.

Jiang Miao listened to her report while opening the blinds on the side facing the corridor.

"Boss, the company's total revenue for February was 175,273,528 yuan. This is the detailed revenue statement."

Sitting back down, he took the document and carefully looked through it.

The company's largest single income in February came from the final payment of the patent license fee from Kagoshima Eel Company in Eastern Ying, which amounted to 105 million yuan.

Following that was the 70.27 million yuan from the sale of Eel Fry.

Eel cans only sold for 350,000 yuan.

Ye Meijing then reported the company's total expenditures: "The company's total expenditure for February was 24,393,614 yuan. This is the statement of various expenditures."

Jiang Miao also read through it carefully. Apart from relatively fixed expenses like employee salaries and benefits, office supplies, and rent, the major parts of the expenditure were the costs of purchasing eels, engineering construction, and procuring equipment.

Currently, Hai Lu Feng Company's financial situation was very good, making it very necessary to increase the scale of investment.

After Ye Meijing reported the February financial situation, she very tactfully withdrew, as managers from other departments were lining up at the door, ready to report on various matters within their respective departments.

Knock, knock, knock...

"Come in!"

Li Zhou entered with a hint of worry on his face: "Boss, this is the Sales Department's sales report for this month."

"Put it here. I'll finish reading this document first."

Li Zhou put down the document, then involuntarily rubbed the area below his lips with his finger: "Boss, salespeople from various regions have reported some unfavorable situations. I think it's necessary to report them to you."

"Oh? Are some eel farms not very satisfied with our prices?"

"Boss, you're truly insightful. After the news of our company's technology being stolen was exposed, eel farmers and farming companies in various regions have gradually started having ideas. They believe the current price of Eel Fry is too high and hope we can lower the price," Li Zhou said with concern.

Jiang Miao smiled and signed the document, then picked up his cup and took a sip of Mango Leaf Tea. Following that, he confidently reassured Li Zhou:

"Don't worry. If they are unwilling to accept our price, then let them wait for Xihai Company's fry."

"This... Boss! Will this affect our sales?" Li Zhou was very confused.

Jiang Miao did not explain: "You just focus on doing a good job with sales, and leave other matters to me. However, if the sales teams in various regions have any useful information, you can also report it to me."

"Is that so? Then I'll go back to my workstation first."

Although Li Zhou didn't quite understand where the boss's confidence came from, since the boss wasn't worried about the threat from Xihai Company, he naturally wouldn't continue to dwell on the issue.

A few minutes later, Zhang Xinyi, the Online Store Department manager, knocked and entered.

"Sit."

"Boss, this is the sales report from the Online Store Department, and these are the marketing plan, product advertising plan, and initial draft of the product page design prepared by the Online Store Department."

Jiang Miao looked through them one by one.

After a while, Jiang Miao looked up and said, "Xinyi, your pricing is too low."

"Too low? Boss, I thought that for initial promotion, we would set the price at 50 yuan per kilogram," Zhang Xinyi quickly explained.

"Currently, large Dandong Strawberries are generally sold online for around 90 yuan per kilogram. The quality of our strawberries is no worse than Dandong Strawberries, so even for promotion, we shouldn't promote them like this."

"Then what are the boss's thoughts?" Zhang Xinyi asked somewhat nervously.

"Raise the price to 99 yuan per kilogram, then send large discount coupons to all customers who have purchased our canned eel, and run promotional activities for all users who buy strawberries, such as 30 yuan off for every 100 yuan spent."

Zhang Xinyi hadn't expected the boss to use the tactic of raising the price first and then giving out discount coupons.

However, she had to admit that this plan was very reasonable. It achieved promotion while also maintaining a high price for the strawberries.

If they followed the original plan, customers might not necessarily buy, and might even feel the price was too high.

But by setting a high price first and then giving out discount coupons, customers would feel like they were getting a bargain.

Furthermore, the quality of South Lake Farm's strawberries was enough to support their "high value."

In addition, when selling agricultural products, another issue to consider was "competitors."

If such high-quality strawberries were sold in large quantities at low prices, it would be an absolute disaster for other strawberry growers and would have a serious negative impact on the entire industry.

This was something Jiang Miao had to consider.

After all, the domestic market was only so big. If he ate more, others would eat less.

At this stage, Jiang Miao did not intend to use a low-price strategy to compete. Instead, he planned to take the high-end route to avoid direct competition with low-level farmers.

Only after Hai Lu Feng Company had laid the groundwork would he consider producing low-priced agricultural products.

Otherwise, if he smashed the old house before the new one was built, how would those low-level farmers live? The economy of farmers and rural areas was already very fragile, and doing this would only lead to a large number of low-level farmers going bankrupt.

Therefore, to avoid causing serious impact, Jiang Miao only planned to take the high-end route in the short term, using high prices to guarantee profits, while also gradually building up high-quality industries.

Of course, consumers would definitely have to pay for this.

However, this was not a big deal, because the group of people who could afford strawberries at 99 yuan per kilogram didn't care about that extra hundred or so yuan. Jiang Miao felt no guilt about robbing the rich to help the poor.

Anyway, there was no loss in taking from these rich people, as much of the money they spent on high-end fruits was also being taken by foreign high-quality fruits.

Foreigners could take.

Why couldn't Hai Lu Feng Company take?

If Hai Lu Feng Company took it, the money would at least be invested in domestic reproduction and research, and would also benefit local farm workers.

After discussing the marketing plan with Zhang Xinyi, Jiang Miao looked at the advertising plan.

"For advertising, are you planning to collaborate with the Fruit Hunter from Bilibili for promotion? What is this person's reputation like?" Jiang Miao didn't know much about this blogger.

Zhang Xinyi quickly replied, "He is a relatively professional science popularization blogger on domestic social platforms in recent years, specializing in fruits. He also often takes on advertisements related to fruits, and his reputation is okay, but the products he endorses are not very cost-effective."

"Is he also taking the high-end route?"

"Yes," Zhang Xinyi nodded like a pecking chick.

"Okay, let's choose him."

Next, he looked at the design drafts for the product page. There were a total of four versions, and Jiang Miao looked through all of them.

Regarding this, Jiang Miao simply chose two that were more pleasing to the eye and had simple and clear pages: "Combine two and three, and that will be fine."

"Two and three? Okay, I'll instruct the page design office when I get back."

After Zhang Xinyi left.

Other managers also reported some situations one after another. Jiang Miao was busy until six o'clock in the evening.

The setting sun had already sunk into the sea.

In the company cafeteria, many employees had already finished eating.

Jiang Miao, his mother, his sister, and Shu Ya were sitting at a table and just about to start eating.

"Sister, with Mom helping to look after Xiao Min, and her starting elementary school this year, have you considered working in the city?"

"Work in the city doing what?" Jiang Xia asked curiously.

"The company opened a Gold Shop on Chengnan Road. I don't really trust anyone else, so how about you help me manage it!"

Jiang Xia wasn't very confident: "A Gold Shop? I've never managed one before? I'm worried I won't do a good job..."

"Sister, you don't need to worry. This Gold Shop is mainly for reasonable tax avoidance, so making money is secondary. The key is someone I can trust."

His mother also quickly persuaded her: "A Xia, just help A Miao look after the Gold Shop. With so much gold, if it were managed by someone else, I wouldn't feel very reliable either."

After hearing her brother and mother, Jiang Xia could only scratch her head and agree.