Have Our Company's Benefits Really Become This Good?
Although orders continue to increase daily, the growth trend is not as rapid as it was a few days ago.
If this continues, the growth trend will soon stagnate, and it may even revert to the state before the advertising campaign.
The reason for this situation is not due to problems with the Knight themselves, or because the customer base is too small and demand is saturated. Rather, it is because as orders increase, delivery times are getting longer and longer. Many people can wait for six months or a few months, but not everyone has the patience for a year or two.
Seeing that if things continued this way, the advertising campaign would lose its effectiveness and had to be prematurely ended, the automated car production line built by S.H.I.E.L.D. Auto Company over a month was finally completed in time at this critical moment and successfully put into use after debugging.
The production capacity of "Knight" has skyrocketed. Originally, only ten cars rolled off the production line every day, but now the output has increased dozens of times to more than three hundred cars, with an annual output of 120,000 cars. The backlog of several thousand orders can be completed in just over ten days. New orders can be picked up in just a few days or even on the same day. People who want to buy "Knight" no longer have to endure a long wait.
Upon hearing the news, those who had already placed orders were overjoyed, and those who hadn't yet ordered due to delivery issues also placed their orders one after another, causing "Knight's " sales to surge once again.
S.H.I.E.L.D. Auto Company, President's Office.
Su Wan was reporting the latest sales figures for "Knight" to Chen Mo, who had finally emerged from seclusion and come to the company.
"After the production line was completed, the delivery time for new cars was greatly shortened, and the sales of 'Knight' experienced an explosive growth. To date, the company has received a total of over 10,000 orders!"
Chen Mo nodded in satisfaction upon hearing this, it seemed that the publicity campaign, which cost hundreds of millions of dollars, had been quite effective.
It's worth noting that before the promotion began, the total number of "Knight" orders was only a little over two thousand. After these ten days of promotion, sales surged by eight thousand units, and revenue increased by four hundred billion!
The profit from this is close to 40 billion. After all, Chen Mo, this "shady businessman," sets prices that can't be described as just inflated; it's outright ripping people off!
However, from another perspective, the technological content and technical level contained in the "Knight" are absolutely worth the price. Chen Mo has the ability and technology to produce ultra-high-performance cars at extremely low cost. This is his ability in itself. If he were to sell them at the actual cost plus some profit, he would really be foolish.
Of course, this refers to the United States. If it were in China, the situation would be different. However, Chen Mo will not return to China in the short term, at least not until he finds a way to completely cure his grandfather Chen Jingde.
The order for 8,000 "Knight" brought in 40 billion in profits. Compared to this huge number, the hundreds of millions of dollars spent on advertising are nothing. It can be said that it is excellent value for money!
Don't underestimate these hundreds of millions of dollars. This is just the cost of advertising for half a month within the United States. If this continues for a year, it will cost nearly 10 billion dollars in the United States alone, and hundreds of billions worldwide.
However, no matter how rich Chen Mo is, he wouldn't do something like that. Such a high-intensity, high-density advertising blitz can't be carried out for a long time, otherwise neither the cost nor the consumer experience would be good.
This was a powerful remedy, instantly establishing the brand of S.H.I.E.L.D. Auto Company. After that, it's a matter of steady, long-term growth.
Seeing the great success of the advertisement he had personally helped film, Chen Mo couldn't help but think of the planner and director of the advertisement, his old classmate An Ran.
"Is the 'Knight' motorcycle used during the last shoot repaired?"
"It's fixed, and it's parked in the garage now."
Last time, Chen Mo told her to leave the car after it was repaired, as he would need it. So after replacing the body shell and damaged parts such as the bulletproof glass, it had been parked in the company garage. When Chen Mo asked about it, Su Wan answered directly.
"Prepare a bonus for everyone in the advertising crew, An Ran doesn't need one. Give her this car and say that it has been repaired and cannot be sold to the public. I am very satisfied with her advertisement, and the sales of 'Knight' have increased significantly. Consider this a bonus for her. I look forward to new collaborations in the future."
An Ran is Chen Mo's old classmate after all. Judging from her reaction when she first met him, she obviously cares about him a lot. Chen Mo also wants to take care of her more, but he can't be too obvious. So he might as well continue to play the Prado CEO and say, "I'm very satisfied with the advertisement you shot, so I'll just give you a car!"
Moreover, this advertisement brought a huge increase in sales to S.H.I.E.L.D. Auto Company, so giving away a car was nothing; it was just considered advertising sponsorship.
The United States is not a very safe country, and everyone can legally own a gun. As a young woman in a foreign country, having a car like this can provide her with some security.
Su Wan wasn't surprised by Chen Mo's generosity. Five million for a "Knight" would be unthinkable for most people, but for Chen Mo, it was just a matter of a word. Just look at S.H.I.E.L.D. Auto Company.
All senior leaders at the department head level and above in the company were issued a Knight. Su Wan, the boss's confidante who was nominally a personal assistant but whose actual power was above that of the general manager, was no exception. Even Anna, who had just arrived and had not even met Chen Mo, was issued a Knight car under the title of administrative assistant.
Su Wan recalled the day she drove her "Knight" to pick Anna up from the airport. Anna was filled with envy and jealousy the whole way. When they arrived at the company and received their own company car, Anna's shocked expression made Su Wan laugh.
"Our company's benefits are this good? Even assistants get cars worth five million?"
When Anna said those words, Su Wan felt her eyes were shining.
Su Wan was afraid of upsetting her, so she didn't dare to say that she lived in a huge manor covering tens of square kilometers, Castle on a mountaintop overlooking the sea. Otherwise, she didn't know if she would turn into a red-eyed rabbit.
Although Anna is also Chen Mo's assistant, unlike Su Wan, she is neither 100% loyal to Su Wan nor responsible for Chen Mo's daily life, so she has no reason to live in the Castle.
Actually, Chen Mo came to the company this time to explain something else.
Chen Mo slowly said, taking a portable hard drive out of his spatial storage and handing it to Su Wan.
"This is the R&D data for the new model. I have completed the core parts. The remaining details will be handled by the R&D department. I want them to complete it as soon as possible and strive to finish all the R&D work before the production line is idle."