Sports Entertainment

In Manhattan, at the northern end of Hell's Kitchen, stood the CBS Building, home to a world-class television production center spanning over 800,000 square feet. It also served as the distribution hub for CBS News streaming programs, CBS Sports, and the CBS Television Network.

It featured set-design areas, audience waiting areas, dressing rooms, and other supporting facilities, while CBS Studios and the administrative center had relocated to the Dawn Building in Times Square, alongside Universal Music's recording studios.

Aaron sat in his office with CBS Sports president Reginald Cole, discussing broadcasting rights for North American sports.

Everyone knew that the United States was a sporting powerhouse with an exceptionally developed sports industry, especially the leagues dominated by the four major sports.

NFL (American football), MLB (baseball), NBA (basketball), and NHL (ice hockey).

CBS currently held broadcasting rights to portions of the NFL and NHL.

MLB was currently owned by FOX and ESPN, while NBA broadcasting rights belonged to NBC.

In 1998, the NFL signed a 17.6 billion US dollar television broadcasting deal with ABC, CBS, FOX, and ESPN, granting them rights to air games for the next eight years.

As for the NBA, its broadcasting rights had belonged to CBS from the 1970s through the 1990s, but after that they went to NBC. The most recent deal was a four-year, 1.616 billion US dollar broadcasting contract between the NBA and NBC, running from 1998 to 2002.

"We can make a bid for the NBA broadcasting rights. NBC has had a rough time during this period. Michael Jordan's first retirement in 1993, his second retirement in the summer of 1998, and the 1998–1999 season not starting until after nearly half a year of lockout all caused NBC enormous losses."

"Their next renewal negotiations with the NBA definitely won't go smoothly."

Listening