Chenghuang

Biodata

Name	Chenghuang (乘黃)
Alias(es)	Chenghuang Company; Chenghuang Pharmaceutical Company
Founder	Song He
Chairman	Wei Liqun
Occupation/Role	Pharmaceutical, medical-technology, and scientific-research enterprise
Status	Active
First Appearance	Named Chenghuang Pharmaceutical Company by Song He 209

Background / History

Song He established the company with longevity technology as its intended direction. At its formation, he held 40% of the shares—enough to retain veto power over major resolutions—and received voting support from the Leng family. He chose the name Chenghuang Pharmaceutical Company for its association with long life and good fortune 209.

The company initially occupied a 15,000-square-meter Class B office building in Lvteng City. Song He considered the modest premises appropriate for a young company with limited funds and staff, preferring to reserve money for growth rather than office luxury 391.

Chenghuang later expanded into a major pharmaceutical enterprise. Its revenue surpassed 500 billion yuan, placing it fifth among pharmaceutical companies worldwide, though Wei Liqun reported that production-capacity limits and relatively low profit margins remained obstacles 1210.

Research & Products

Product / Program	Documented details
Stomach Cancer Drug	Eliminated 97% of lesions in mouse experiments. Clinical trials opened at 80 hospitals in high-incidence areas of China and 32 hospitals across 16 overseas countries and regions 637.
Generation 1 Artificial Blood	Released at a whole-blood price of 210 yuan per liter, a price regarded by observers as highly disruptive to the blood-products market 766.
Generation 1 Rejuvenation Drug	Sold in 50 ml injections for 20,000 yuan. Wei Liqun stated that Chenghuang kept its profit margin low despite high production costs 769.
Human Hibernation	Publicly presented as an “extra insurance” technology for terminally ill patients during clinical trials; Chenghuang projected luxury-market commercialization within five years, with broader adoption taking more than ten years 1173 1174.
Artificial Organs	Chenghuang Neuron announced artificial lungs, livers, kidneys, pancreases, stomachs, spleens, small intestines, and large intestines, with auction starting prices ranging from 3.6 million to 5 million yuan 1573.
Neuropeptide Drugs	Introduced weight-loss, blood-pressure, and anti-fatigue drugs, with Chenghuang emphasizing stable supply and accessible pricing 523.

Corporate Policy

Song He defined Chenghuang’s objectives as profit, social responsibility, and reputation, weighted at 40%, 30%, and 30% respectively 1521.

“There were several goals: making money, social responsibility, and reputation, with making money accounting for 40% and the other two each accounting for 30%.”
— Song He 1521

The company seeks to reduce margins on its drugs so that patients with weaker financial circumstances can afford treatment 1521.

When Song He learned that R&D jobs were allegedly being sold through bribes of two million yuan per position, he ordered an investigation into the responsible Human Resources executives 697.

Disaster Relief in Yingqing City

During the Yingqing City earthquake, Chenghuang deployed medical supplies, equipment, staff, and students while publicly denying rumors that its Hibernation Centers would default on orders 1560.

Relief measure	Reported deployment / result
Artificial Blood	Donated and transported 18 million ml within 24 hours; 3 million ml had been used to assist more than 3,900 injured people 1560.
Drugs	Donated 1.7 million units of drug reserves, valued at about 542 million yuan 1560.
Teacher Bai units	Sent 12,600 units; they reportedly extinguished 78 fires, moved more than 1,870 tons of supplies, rescued more than 19,870 people, repaired 27 roads and bridges, and provided over 4,600 psychological-counseling sessions 1560.
Flying Cars	Deployed more than 850 vehicles, transporting over 2,800 tons of supplies and more than 5,700 injured people 1560.
Personnel	Sent 6,805 employees from Chenghuang and related companies; 5,207 Chenghuang Order Class students also volunteered 1560.
Hibernation Centers	Reported that Yingqing’s eastern Hibernation Center suffered no building damage and that its hibernators remained stable 1560.

Education and Public Programs

• Chenghuang Talented Children Education Charity Foundation — distributes learning materials internationally and recruits talented children, though its personnel face interference, surveillance, competing recruitment efforts, disease, and violence in unstable regions 1597 1598.
• Chenghuang Talented School — planned to receive an initial cohort of 3,000 genius students around New Year’s Day; the students’ average age was approximately fourth grade 1662.
• Chenghuang Order Classes — university-linked classes supported through substantial funding for teachers, equipment, and student benefits 1552.
• Chenghuang World News — created at Song He’s direction to report on overlooked regions, using foundation employees as part-time reporters while keeping Chenghuang’s presence subtle in coverage 1597.

Relationships

• Song He — founder and effective controlling figure; named the company and set its longevity-focused direction 209.
• Wei Liqun — chairman and principal public spokesperson; manages operations, product launches, and reports directly to Song He 769 1600.
• Xiang Xiaotong — Song He’s research partner and a leading figure in Chenghuang Neuron; jointly presents major medical technologies with him 1573.
• Leng Xiangwen — shareholder ally whose family’s shares strengthen Song He’s control; also acts as an intermediary in overseas negotiations 209 1248.
• Zhuang Qiyan — Song He’s business partner and participant in Chenghuang’s negotiations and corporate affairs 209 1248.
• Lighthouse Consortium — attempted to obtain Chenghuang’s Short Sleep Pill and neuropeptide drugs through coercive negotiations and threatened sanctions 1248.
• Lighthouse Seven Major Pharmaceutical Giants — major overseas competitors whose market position was threatened by Chenghuang and Neuron’s medical advances 1554.

Trivia

• “Chenghuang” is an auspicious beast from ancient legend. The Classic of Mountains and Seas describes it as fox-like, while later accounts describe it as horse-like 209.
• According to the legend cited by Song He, riding a Chenghuang grants an additional two thousand years of lifespan 209.
• Feihuang in the phrase feihuang tengda is described as another name for Chenghuang 209.