WPG0027: Official Guide Price: It's Very Cheap!

An Huchun's answer was indeed very precise, because as he had stated, it was difficult to provide a standardized, data-driven answer regarding the dosage of the Nourishing Snow Reverse Time Ultimate Repair Cream.

After thinking it over briefly, An Wuyang proposed a new idea.

"A 100-milliliter container is a bit too large. If we make the capacity smaller, we can set a lower price, making it more accessible to the public and avoiding the issue of an excessively high price tag," An Wuyang explained.

"How many milliliters do you think would be more suitable?" An Huchun asked.

An Wuyang looked at Li Wenya. "Mom, what do you think?"

For such a specialized question, it was only natural to consult a professional who used cosmetics.

Li Wenya tapped the 100-milliliter jar of Nourishing Snow Reverse Time Ultimate Repair Cream on the conference table. This jar's capacity was indeed quite large, roughly the size of an orange.

"Most cosmetic brands' face creams come in 30-milliliter, 50-milliliter, and 100-milliliter sizes, and some even have a massive 500-milliliter version," Li Wenya explained.

An Wuyang asked, "What about a 10-milliliter size?"

Li Wenya scoffed. "We usually call a 10-milliliter size a sample, travel size, or trial size."

The main issue was that 10 milliliters was simply too little!

As far as Li Wenya was concerned, she felt she could use 0.5 milliliters in one go. With a mere 10 milliliters, wouldn't that be used up in just 20 applications?

That wouldn't even last a full month!

That was far too little!

Li Wenya voiced her thoughts.

An Wuyang responded, "Our Nourishing Snow Reverse Time Ultimate Repair Cream only needs to be used once every three days. Even if we use 1 milliliter per application, 10 milliliters would still last a full month."

"My suggestion is to produce a 10-milliliter version, but make the jar larger—at least a round container with a diameter of five centimeters—and design it with a wide opening so users can easily scoop out the cream with their fingers," An Wuyang added.

"We can invest a bit more in the packaging. As the saying goes, 'Fine feathers make fine birds.' Better product packaging makes it easier to hint at the product's premium quality," An Wuyang elaborated.

An Huchun replied, "I'll leave the sales side to you. Use whatever packaging you want."

"Mom, do you have any suggestions on the packaging choice?" An Wuyang asked the professional again.

Li Wenya gave her answer. "Since our product is named 'Nourishing Snow,' I suggest using Xing Kiln White Porcelain."

"First, Xing Kiln is one of the seven famous kilns of the Tang Dynasty and the originator of white porcelain, so it meets the high-end positioning in terms of grade. Second, its color is like silver and snow, perfectly matching our product image," Li Wenya added.

"The only issue is probably the cost." Li Wenya looked at An Wuyang.

"Based on our product requirements for custom production, I estimate the cost of each white porcelain jar won't be less than 50 yuan," Li Wenya offered her judgment.

An Wuyang replied, "That price is completely acceptable!"

"Our product is positioned as ultra-high-end, so we can't cut corners on packaging costs," An Wuyang explained.

In truth, An Wuyang, Li Wenya, and An Huchun all tacitly understood one thing: these costs would all be passed on to the consumer.

As for whether consumers would accept it...

That question was laughable!

From the very birth of the Nourishing Snow Reverse Time Ultimate Repair Cream, the Wugengtian Pharmaceutical Group had never intended to use it to cheat ordinary consumers.

Just like Hermes doesn't target the poor—why would the poor even look at Hermes?

The Nourishing Snow Reverse Time Ultimate Repair Cream was not something ordinary consumers could ever hope for.

People should know their place!

"Choosing Xing Kiln White Porcelain actually has another advantage," An Huchun chimed in.

"With custom production for a 10-milliliter capacity, even if we only produce the Nourishing Snow Reverse Time Ultimate Repair Cream, we'd need at least 200,000 white porcelain jars. At around 50 yuan each, that's an order worth tens of millions of yuan," An Huchun provided the figures.

"This is good news for the Xing Kiln White Porcelain industry." An Huchun smiled, leaving some implications unsaid.

As the party placing the order, if the Wugengtian Pharmaceutical Group could consistently provide this business, it would mean gaining another commercial ally.

An Wuyang shook his head. "We can't just produce the Nourishing Snow Reverse Time Ultimate Repair Cream. We also need to produce the Nourishing Snow Awakening Essence Repair Cream. I think we can split the production ratio at 60-40."

"I have no objection to that production plan. So, have you settled on their final prices?" An Huchun was quite curious about what price An Wuyang intended to set for the two new products.

This time, An Huchun genuinely just wanted to know what prices An Wuyang would assign to them.

An Wuyang's constant questioning earlier had already earned him An Huchun's recognition of his abilities.

An Wuyang replied, "The preliminary price for the Nourishing Snow Reverse Time Ultimate Repair Cream is set at 9,999 yuan per bottle, while the Nourishing Snow Awakening Essence Repair Cream is priced at 1,188 yuan per bottle."

"Of course, these are just our official suggested retail prices," An Wuyang added.

"Doesn't that mean the lower-end Nourishing Snow Awakening Essence Repair Cream is more profitable?" An Huchun quickly calculated the answer.

The Nourishing Snow Awakening Essence Repair Cream is made with 10% Bitter Orange Blossom Essential Oil, meaning one batch of the Reverse Time cream can produce ten batches of the Awakening Essence cream.

From the official suggested retail prices, there's a difference of 1,881 yuan between the two.

An Wuyang responded, "The suggested retail prices are just for show to outsiders. We're not bound by them."

That reasoning was flawless!

After all, An Wuyang was planning to emulate Hermes' sales strategy and allocation mechanism. The official suggested retail price really was just for show.

Did anyone really think they could buy 'Nourishing Snow' series products from the Wugengtian Pharmaceutical Group at the official suggested retail price?

That can't be a dream, can it?

If someone whom Wugengtian Pharmaceutical Group couldn't refuse wanted to buy the 'Snowy Skin Series' products from the group at the official guide price, An Wuyang would rather just give them away for free.

Giving them away would at least earn a favor!

"Dad, what's our production capacity for the Snowy Skin Series products?" An Wuyang asked.

"Don't worry about production capacity. Since the raw materials are so limited, we can quickly produce them at the Drug Research and Development Center," An Huchun explained.

"Even if we're cautious and make small batches each time to avoid accidental damage to the raw materials, we can still finish production within a week at most," An Huchun added.

"So that means, as long as we register the products, get approval, and customize the packaging, we can launch them quickly, right?" An Wuyang asked.