An Huchun's answer was indeed extremely rigorous, because, just as he had said, it was difficult to establish a standard, quantified answer regarding the proper amount of Nourishing Snow Reverse Time Ultimate Repair Cream to use.
An Wuyang thought for a moment before presenting a new idea.
"100 milliliters is a little too much. If we make the capacity smaller, we can lower the price and make it more affordable, minimizing the possibility of an exorbitant price." An Wuyang explained.
"What capacity do you think would be more suitable?" An Huchun asked.
An Wuyang looked at Li Wenya. "Mom, what do you think?"
For such a specialized question, they naturally had to ask a cosmetics expert.
Li Wenya pointed at the 100-milliliter jar of Nourishing Snow Reverse Time Ultimate Repair Cream on the conference table. This 100-milliliter capacity really was quite large, almost the volume of an orange.
"Face creams from most cosmetics brands usually come in 30-milliliter, 50-milliliter, and 100-milliliter sizes. Some even come in an extra-large 500-milliliter size," Li Wenya explained.
An Wuyang asked, "What about 10 milliliters?"
Li Wenya complained, "We usually call 10-milliliter products sample sizes, travel sizes, or trial sizes."
The main issue was that 10 milliliters was simply too little!
Whenever Li Wenya used face cream, she felt that she could use 0.5 milliliters at a time. Wouldn't a mere 10 milliliters be used up in twenty applications?
The period of continuous use would not even reach a month!
Wasn't that far too little?
Li Wenya voiced her thoughts.
An Wuyang replied, "Our Nourishing Snow Reverse Time Ultimate Repair Cream only needs to be used once every three days. Even at one milliliter per application, 10 milliliters would be enough for a month."
"My suggestion is to make a 10-milliliter version, but make the jar somewhat larger—at least a round jar five centimeters in diameter. It should also have a wide opening so users can easily scoop out the cream directly with their fingers," An Wuyang added.
"We can spend a little more on the packaging. As the saying goes, clothes make the man, and gold makes the Buddha. Better product packaging makes it easier to suggest that the product is high-end," An Wuyang further explained.
An Huchun replied, "You're in charge of the sales side. Use whatever kind of outer packaging you want."
"Mom, do you have any suggestions regarding the choice of outer packaging?" An Wuyang asked the expert again.
Li Wenya gave her answer. "Our product is branded 'Ningzhi Ruoxue.' I suggest using Xing Kiln White Porcelain."
"First, as one of the seven great kilns of the Tang Dynasty and the originator of white porcelain, Xing Kiln meets the requirements of a high-end positioning. Second, its color resembles silver and snow, which perfectly matches our product image," Li Wenya added.
"The only problem is probably the price." Li Wenya looked at An Wuyang.
"Customized according to our product requirements, I estimate that the cost of each white porcelain jar won't be lower than fifty yuan," Li Wenya said, giving her assessment.
An Wuyang replied, "That price is completely acceptable!"
"Our products are positioned as ultra-high-end, so we can't cut costs on the packaging," An Wuyang explained.
In fact, An Wuyang, Li Wenya, and An Huchun all tacitly understood one thing: all these costs would ultimately be passed on to consumers.
As for whether consumers would accept that—
The question was laughable!
From the moment Nourishing Snow Reverse Time Ultimate Repair Cream was created, Wugengtian Pharmaceutical Group had never considered using it to exploit ordinary consumers.
Just as Hermes did not exploit the poor, who among the poor would look at Hermes products?
Something like Nourishing Snow Reverse Time Ultimate Repair Cream was not something ordinary consumers could hope to possess.
People had to know their own limits!
"We chose Xing Kiln White Porcelain because there's actually another benefit," An Huchun interjected.
"Even if we customize the jars for a 10-milliliter capacity, producing the Nourishing Snow Reverse Time Ultimate Repair Cream alone would require at least 200,000 white porcelain jars. At around fifty yuan each, that would be an order worth tens of millions of yuan," An Huchun stated.
"That's good news for the Xing Kiln White Porcelain industry." An Huchun smiled, leaving some of his unspoken implications unsaid.
As the party providing the order, if Wugengtian Pharmaceutical Group could supply this order steadily, it would amount to gaining another business partner's support.
An Wuyang shook his head. "We can't produce only Nourishing Snow Reverse Time Ultimate Repair Cream. We also need to produce Nourishing Snow Awakening Essence Repair Cream. I think the production ratio of the two products can be forty-sixty."
"I have no objections to this production plan. So, have you decided on their final prices?" An Huchun was quite curious about what prices An Wuyang planned to set for the two new products.
This time, An Huchun genuinely only wanted to know what price An Wuyang intended to set for them.
An Wuyang's repeated questions earlier had already earned An Huchun's recognition of his abilities.
An Wuyang replied, "The preliminary price for Nourishing Snow Reverse Time Ultimate Repair Cream is 9,999 yuan per bottle, while Nourishing Snow Awakening Essence Repair Cream will be priced at 1,188 yuan per bottle."
"Of course, those are only our official suggested prices," An Wuyang added.
"Wouldn't making the lower-end Nourishing Snow Awakening Essence Repair Cream be more profitable?" An Huchun quickly calculated the answer.
Nourishing Snow Awakening Essence Repair Cream was made with 10% Bitter Orange Blossom Essential Oil added to it. In other words, one portion of Nourishing Snow Reverse Time Ultimate Repair Cream could be used to make ten portions of Nourishing Snow Awakening Essence Repair Cream.
Based on the official suggested prices, there was a difference of 1,881 yuan between the two.
An Wuyang replied, "Suggested prices are only for outsiders to look at. We don't accept guidance."
There was nothing wrong with that explanation!
After all, An Wuyang was already preparing to learn from Hermes's sales strategy and allocation system. The official suggested price really was merely for outsiders to look at.
Did they really think they could buy Ningzhi Ruoxue Series Products from Wugengtian Pharmaceutical Group at the official suggested price?
That would be nothing more than a pipe dream!
If certain figures whom Wugengtian Pharmaceutical Group could not refuse wanted to purchase Ningzhi Ruoxue Series Products from Wugengtian Pharmaceutical Group at the official suggested price, An Wuyang would rather simply give the products to them for free.
Giving them away for free could even earn him a favor!
"Dad, what's the production capacity for the Ningzhi Ruoxue Series Products?" An Wuyang asked.
"There's no need to worry about production capacity. After all, there are too few raw materials, so we can quickly produce them at the Drug Research and Development Center," An Huchun explained.
"Even if we're cautious and make them in small batches each time to avoid accidentally damaging the raw materials, we can finish production within a week at most," An Huchun added.
"So that means that as long as we register the relevant products, pass the approval process, and finish customizing the outer packaging, we can launch them quickly, right?" An Wuyang asked.
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