To be honest, An Wuyang couldn't understand Hermes' allocation system either. Why would anyone still buy bags from Hermes boutiques under such a system?
However, there were too many things he didn't understand, so in the end, they still had to look at the results.
Hermes could practically be called the number-one luxury brand. That was the best result.
An Wuyang couldn't understand Hermes' allocation system. He only needed to know that Hermes could still become the number-one luxury brand under such a system. That alone proved that Hermes' allocation system couldn't stop consumers.
Wugengtian Pharmaceutical Group could completely learn from this kind of allocation system!
"Nourishing Snow Reverse Time Ultimate Repair Cream is incredibly effective, and there are almost no products of the same type on the market right now. We can completely refer to Hermes' sales strategy." An Wuyang stated his idea.
"Wouldn't that be inappropriate?" An Huchun hesitated.
According to An Huchun's original plan, he intended to price a small 100-milliliter jar of Nourishing Snow Reverse Time Ultimate Repair Cream at 8,888 Xia Guo yuan.
That price was high enough and also very auspicious.
Even if they only produced 25,000 jars a year, the total sales would ultimately reach 222.2 million Xia Guo yuan.
Since the An Family had sole control over the Tianjingyan Medicinal Herb Planting Base, and the Bitter Orange Trees had already matured, while Wugengtian Pharmaceutical Group was an OBM manufacturer producing Nourishing Snow Reverse Time Ultimate Repair Cream, the overall costs were relatively low.
According to An Huchun's estimate, if all the Bitter Orange Flowers from the Tianjingyan Medicinal Herb Planting Base were used to produce Nourishing Snow Reverse Time Ultimate Repair Cream, the final gross profit could reach 200 million Xia Guo yuan.
Of course, that was only the gross profit and did not yet include taxes.
After all, the corporate income tax rate alone was as high as 25%. That tax expense by itself would amount to 50 million!
Wugengtian Pharmaceutical Group had once made only 50 million in net profit for an entire year. Now, the corporate income tax on the projected profits from the newly developed Nourishing Snow Reverse Time Ultimate Repair Cream alone would reach 50 million.
Sure enough, developing innovative medicine was a high-investment, high-risk endeavor—but it also brought high returns.
"Mom, if we use Hermes' allocation system as a reference, we won't be breaking the law, right?" An Wuyang asked Li Wenya.
Li Wenya was a divorce lawyer, but she understood all kinds of legal provisions.
After all, property division in divorce cases often involved companies, so Li Wenya also understood the regulations under company law.
Li Wenya replied, "Of course it's not illegal! Hermes isn't breaking the law, so naturally, neither will we."
"However, Hermes never explicitly states that customers have to make additional purchases. So we should learn from Hermes' approach. Only when customers voluntarily make additional purchases should we grant them purchase access. We must neither say it outright nor hint at it," Li Wenya added.
This was Hermes' trick!
Hermes had never mentioned additional purchases, nor had it ever given any hints. Only when customers "voluntarily" made additional purchases could they obtain the corresponding purchase qualifications.
That move was truly brilliant!
No.
Perhaps it would be more accurate to say that this move exploited a loophole in the law.
An Huchun still hesitated. "But wouldn't doing this be bad for our group's reputation?"
"Our group has always had an excellent reputation. If we really copy Hermes' allocation system, I'm worried we'll be flooded with criticism," An Huchun added.
Li Wenya disagreed. "Does Hermes get criticized?"
"There probably is some criticism, right?" An Huchun replied uncertainly.
Li Wenya nodded. "There really is!"
"But that's because after customers make the additional purchases, Hermes still doesn't give them the corresponding purchase qualifications. That's why they get criticized," Li Wenya added.
To be fair, that kind of situation did deserve criticism!
Customers had clearly made the additional purchases according to the unspoken rules, yet they still weren't given the qualification to buy. Didn't that deserve condemnation?
"Old An, you don't need to worry about the group's reputation, and you don't need to worry about being criticized either." Li Wenya comforted him with a smile.
An Huchun was puzzled. "Why?"
Li Wenya looked at An Wuyang. "The group will eventually be handed over to our son, right?"
An Huchun answered firmly, "Mm! The old master left a notarized will back then, and all the shares in the group belong to me. We only have one son, so the group will definitely be his in the future."
"Then we can simply issue a public announcement. In view of the difficulties the group is currently facing, the group hopes to innovate and change its direction of development. We will hand over the group's sales management authority to our son," Li Wenya suggested.
An Huchun immediately understood what Li Wenya meant. Since An Wuyang had proposed that Wugengtian Pharmaceutical Group's sales strategy follow Hermes' allocation system, they could let An Wuyang manage Wugengtian Group's sales.
As for the controversy and criticism brought about by the sales strategy, An Wuyang would naturally have to bear those as well!
After all, An Wuyang had decided on this sales strategy. Why should An Huchun be the one to take the criticism?
An Wuyang also understood what Li Wenya meant. He was helpless to complain. After all, one side was his biological mother and the other was his biological father. What could he do?
So An Wuyang simply took the initiative to speak. "Mom's proposal is excellent. My university major happens to be marketing, so managing the group's sales operations now will also lay the foundation for my future studies."
"Fine!" An Huchun naturally agreed.
"When the group carried out layoffs this time, it cut 90% of the original sales team, leaving only the basic framework. After you take over, you can rebuild a new sales team if you think it's necessary," An Huchun added.
This was a complete transfer of authority to An Wuyang.
It wasn't that An Huchun trusted An Wuyang all that much. Rather, An Huchun trusted the effects of Nourishing Snow Reverse Time Ultimate Repair Cream!
At least in An Huchun's eyes, Nourishing Snow Reverse Time Ultimate Repair Cream currently had no competitors at all. Regardless of what sales strategy they chose, there wouldn't be much difference.
"No problem." An Wuyang agreed confidently.
After all, it was his family's company, and An Wuyang had great confidence in Nourishing Snow Reverse Time Ultimate Repair Cream as well. He had enough room to make trial and error.
"Dad, how much can we produce this year?" An Wuyang asked.
"If we only produce Nourishing Snow Reverse Time Ultimate Repair Cream, our current inventory should be enough for around 25,000 jars," An Huchun explained.
An Wuyang thought for a moment before asking, "I have another question. How much Nourishing Snow Reverse Time Ultimate Repair Cream needs to be used each time for it to be effective?"
An Huchun froze for a moment, then understood what An Wuyang was asking. He replied, "You only need to apply a thin, even layer. Every area where it's applied will be effective."
"But different people have different usage habits. Some people like to use more, while others prefer to use it more precisely. The amount each person uses isn't fixed," An Huchun added.
"On top of that, everyone's constitution is different. Their skin conditions are different, and the severity of their spots and blemishes is different as well. There's no precise answer to the question of the minimum amount needed for it to be effective," An Huchun answered rigorously.
"All we can guarantee is that it will definitely be effective!" An Huchun concluded.
Before you continue