Sacrificing My Son to Take the Blame?

To be honest, An Wuyang couldn't understand Hermes's bundling mechanism either, nor why anyone would still buy bags at a Hermes boutique under such a system.

But there were too many things he didn't understand, and in the end, only the results mattered.

Hermes was practically the top luxury brand in the world, and that was the best result of all.

An Wuyang didn't need to understand Hermes's bundling mechanism; he only needed to know that even with it, Hermes could still become the number one luxury brand—which proved the mechanism couldn't stop consumers.

The Wugengtian Pharmaceutical Group could absolutely learn from this bundling model!

"The Nourishing Snow Reverse Time Ultimate Repair Cream has excellent effects, and there's almost no comparable product on the market right now. We could totally reference Hermes's sales strategy," An Wuyang voiced his idea.

"That doesn't seem right," An Huchun hesitated.

According to An Huchun's original plan, he intended to price a small 100ml jar of Nourishing Snow Reverse Time Ultimate Repair Cream at 8,888 Xia Guo Yuan.

That price was both high enough and very auspicious.

Even with an annual production of only 25,000 jars, total sales would still reach 222.2 million Xia Guo Yuan.

Since the Tianjingyan Medicinal Herb Planting Base was wholly owned by the An Family, the Bitter Orange Trees had matured, and the Wugengtian Pharmaceutical Group produced the cream as an OBM manufacturer, the overall costs were relatively low.

Based on An Huchun's estimates, if all the Bitter Orange Flowers from the Tianjingyan base were used to produce the cream, the gross profit could reach as high as 200 million Xia Guo Yuan.

Of course, that was just gross profit, without factoring in tax costs.

After all, the corporate income tax rate alone was 25%, and that tax cost alone amounted to half a small target!

The Wugengtian Pharmaceutical Group's entire annual net profit used to be only 50 million, and now the expected corporate income tax on the new Nourishing Snow Reverse Time Ultimate Repair Cream alone was 50 million.

Truly, innovative drug development was a high-investment, high-risk endeavor, but also one with high returns.

"Mom, if we reference Hermes's bundling mechanism, we shouldn't be breaking any laws, right?" An Wuyang asked Li Wenya.

Li Wenya was a marriage lawyer, but she was familiar with all kinds of legal provisions.

Since property division in divorce cases often involved company-related matters, she also understood corporate law.

Li Wenya replied, "Of course it's not illegal! If Hermes isn't breaking the law, we won't be either."

"But Hermes never explicitly states that bundling is required, so we should follow their approach too—only let customers voluntarily bundle. We should neither say it outright nor hint at it," Li Wenya added.

That was Hermes's trick!

Hermes never mentioned bundling, nor did they ever hint at it. Only when customers 'voluntarily' bundled would they qualify to make a purchase.

That move was truly clever.

No.

Perhaps it was more accurate to say it exploited a legal loophole.

An Huchun still hesitated. "But doing this might hurt the group's reputation... it doesn't seem right."

"Our group has always had a good reputation. If we really adopt Hermes's bundling mechanism, I'm worried we'll face a wave of criticism," An Huchun added.

Li Wenya dismissed it. "Does Hermes get criticized?"

"Probably?" An Huchun answered uncertainly.

Li Wenya nodded. "It actually does!"

"But the criticism comes when people bundle and still don't get the purchase qualification—that's what gets them cursed out," Li Wenya added.

To be fair, that situation really deserved the backlash!

If you followed the unspoken rule and bundled, but still didn't get the right to buy, shouldn't you be angry?

"Old An, you don't need to worry about the group's reputation, and you don't need to worry about being criticized yourself," Li Wenya said with a reassuring smile.

An Huchun looked puzzled. "Why?"

Li Wenya glanced at An Wuyang. "The group will eventually be handed over to our son, right?"

An Huchun answered firmly, "Yes! My father left a notarized will—all the group's shares are mine. Our family only has one heir, so it'll definitely be his in the future."

"Then we can simply issue a public announcement. Given the current difficulties the group faces, we want to innovate and change direction, so we're handing over sales management to our son," Li Wenya suggested.

An Huchun instantly understood Li Wenya's intent. Since An Wuyang proposed that the Wugengtian Pharmaceutical Group adopt Hermes's bundling mechanism, then let An Wuyang manage the group's sales.

As for the controversy and criticism that sales plan would attract, An Wuyang would have to bear that too!

After all, the sales plan was An Wuyang's decision—why should An Huchun take the heat?

An Wuyang also understood Li Wenya's meaning. He was at a loss for words—after all, one was his mother, the other his father. What could he do?

So An Wuyang simply spoke up on his own. "Mom's suggestion is great. I majored in marketing in college, so taking over the group's sales now will lay a good foundation for future learning."

"Fine!" An Huchun agreed readily.

"When we downsized, we cut ninety percent of the original sales team, keeping only the basic framework. After you take over, if you think it's necessary, you can rebuild a new sales team," An Huchun added.

That was a complete delegation of authority to An Wuyang.

It wasn't that An Huchun had great faith in An Wuyang, but rather that he believed in the effectiveness of the Nourishing Snow Reverse Time Ultimate Repair Cream!

At least in An Huchun's view, the cream currently had no competitors at all, so no matter what sales strategy was chosen, it wouldn't make much difference.

"No problem," An Wuyang agreed with full confidence.

After all, it was his own company, and An Wuyang had full confidence in the Nourishing Snow Reverse Time Ultimate Repair Cream—he had plenty of room for trial and error.

"Dad, how much can we produce this year?" An Wuyang asked.

"If we're only making the Nourishing Snow Reverse Time Ultimate Repair Cream, the current stock should yield about 25,000 jars," An Huchun explained.

An Wuyang thought for a moment, then inquired, "I have another question—how much of the Nourishing Snow Reverse Time Ultimate Repair Cream is needed per use to see results?"

An Huchun paused, then realized what An Wuyang was getting at. He replied, "Just apply a thin, even layer, and every part you apply it to will show results."

"But different people have different habits—some like to use more, some prefer a precise application. Everyone's dosage varies," An Huchun added.

"Plus, everyone's body type is different, their skin condition differs, and the severity of blemishes varies. There's no exact answer to the minimum amount needed for results," An Huchun answered rigorously.

"We can only guarantee that it will work," An Huchun concluded.