Selling Rockets on Livestream!

Douyin had been working hard to recruit merchants long before this, especially in the period leading up to Double Eleven. Jiang Qin had even personally stepped in, inviting many brands to join.

As time passed, Douyin livestream sales data appeared in the inboxes of every well-known brand.

The data was straightforward, giving you the answer you wanted without any unnecessary detours.

And the conversion rate revealed by that data exceeded everyone's expectations.

So, not long after Double Eleven ended, Gree and Midea announced that they had joined and launched their own online livestreams.

Xiaomi, Huawei, OPPO, and other phone brands soon established their own livestreams as well.

This trend of livestream shopping began rolling like a snowball, slowly growing larger and larger.

Whenever a leading brand from a new industry joined Douyin, countless competitors would rush to follow.

Because the most important thing in business wasn't just making money. It was also seizing market share.

Once competitors entered a new traffic pool, failing to follow would inevitably leave you at a disadvantage.

Especially with a super traffic pool like Douyin. Once it became a hub for trending topics and occupied most of users' time, brands that hadn't joined would feel as if they were disappearing from the public eye.

"Hmm? Why haven't I heard anything from xx brand in so long?"

There were quite a few examples in China of brands gradually fading from the market because their marketing was weaker than their competitors'.

As more and more brands joined, the product categories on Douyin E-commerce also became increasingly complete, covering every aspect of clothing, food, housing, and transportation.

It was said that a travel agency cooperating with Pingtuan had even begun selling travel packages in its livestream. Clicking to purchase would take customers directly to Pingtuan.

China Mobile seemed