Ch. 761Source Buying Live-Streaming E-Commerce
Key Plot Points and Events
- Jiang Qin's account grows into a successful Dad mode influencer on Douyin.
- Douyin officially launches its live broadcast function, opening it to users with 2,000 followers and above.
- Douyin e-commerce achieves a single-day transaction amount of over 100 million during Taobao's Double Eleven event.
- Alibaba takes note of Douyin's e-commerce model and begins to analyze its potential threat.
Character Developments
- Jiang Qin evolves his account into a successful influencer, demonstrating his understanding of his audience and the platform.
- Ma Yun, the President of Alibaba, shows concern and wariness about Douyin's e-commerce model.
Significant Themes
- The evolution of e-commerce models, from traditional to live-streaming and source-free models.
- The power of influencers and their role in driving sales in the new e-commerce landscape.
- The potential threat of new e-commerce models to established platforms.
Character Interactions
- Jiang Qin interacts with his followers, promoting products and engaging with his audience in a familial manner.
- Ma Yun interacts with his executives, discussing the potential impact of Douyin's e-commerce model on Alibaba.