The Future of Group-Buying

The success of group-buying in overseas markets spread back to China, and after it went viral because of a Korean variety show, it attracted even more partner brands to join its overseas strategic cooperation program.

History really was interesting. It always had a strange beauty of repetition.

Back then, Linchuan's brands had formed deep ties with group-buying, and in the end, every local brand had become a national brand.

Now the national brands were forming deep ties with group-buying, hoping to board the fast ship they had missed once before.

Then a piece of news emerged that made this strategic cooperation even more valuable.

Douyin International Version's development plan had officially begun, and it was expected to launch in the international app market around the middle of the year.

According to the 2017 development report on group-buying circulating online, the priority of launching Douyin International Version was second only to the overseas strategic cooperation program.

"Back when group-buying went overseas, there was no Douyin yet."

"Right. Douyin hadn't appeared back then."

"What if Douyin had gone overseas with it?"

"Then group-buying's overseas market would have expanded rapidly, carried along by its massive flow of traffic."

When companies such as Alibaba, Tencent, and Baidu learned that Douyin International Version would launch in the middle of the year, they suddenly understood what the next path Jiang Qin was about to open up would be.

First, lay the groundwork by sending group-buying and domestic brands overseas. Then use Douyin to create a global traffic pool, and finally connect everything.

For domestic companies, entering the international market was actually very difficult.

The first obstacle was the difference in market environments. The second was that many domestic internet companies had grown by imitating their foreign big brothers.

That meant the international market was fraught with