Ch. 61Douyin Recommendation Algorithm Goes Live for Testing!

Key Plot Points and Events

  • Lin Feng's recommendation algorithm for Bilibili goes online for testing on the first day of 2014.
  • Chen Tong, the editor-in-chief of Weibo, eagerly awaits the launch, hoping to emulate this success for Weibo.

Character Developments

  • Lin Feng: Gains recognition and respect from his neighbors due to his achievements.
  • Chen Tong: Recognizes the potential of the recommendation algorithm and actively pursues its development for Weibo.

Significant Themes

  • The impact of technology and algorithms on user experience and platform success.
  • The importance of adaptation and transformation in the face of changing user preferences and behaviors.

Character Interactions

  • Lin Feng's neighbors: Apologize to him for underestimating his abilities and celebrate his success.
  • Chen Tong: Keeps an eye on Lin Feng's developments, hoping to apply the recommendation algorithm to Weibo.
  • Lin Feng and Chen Tong: Unaware of each other's actions, both contribute to the advancement of recommendation algorithms in their respective platforms.

Ch. 62Weibo Developments

Key Plot Points and Events

  • Chen Tong, the editor-in-chief, tests Bilibili's new recommendation algorithm, finding it highly effective in suggesting videos he's interested in.
  • He asks his office to do the same, leading to a brief period of employees watching videos during work hours.
  • Wang Gaoyuan, the future CEO of Weibo, arrives and disapproves of the scene, leading to a confrontation with Chen Tong.

Character Developments

  • Chen Tong: Shows initiative in testing and supporting new technologies, demonstrating his open-mindedness and commitment to improving Weibo.
  • Wang Gaoyuan: Reveals his ambitious and competitive nature, displaying a willingness to undermine others' achievements for personal gain.

Significant Themes

  • Innovation vs. Tradition: Chen Tong embraces the new recommendation algorithm, while Wang Gaoyuan is skeptical and resistant to change.
  • Power Struggle: The interaction between Chen Tong and Wang Gaoyuan hints at an underlying power struggle within Weibo's hierarchy.

Character Interactions

  • Chen Tong vs. Wang Gaoyuan: Their exchange highlights their differing views on the recommendation algorithm and Weibo's future, foreshadowing potential conflicts.
  • Chen Tong vs. Office Employees: Chen Tong's request for their opinions fosters a sense of teamwork and collaboration among the office staff.

Ch. 63Inspecting Bilibili's Development

Key Plot Points and Events

  • Chen Tong, the editor-in-chief, tasks his team to write 140-character experience reviews after a heated argument with Wang Gaoyuan, who is likely to become the new CEO.
  • Lin Feng visits Bilibili headquarters a week later and learns about the exponential growth in user base and engagement due to the new recommendation algorithm.
  • Bilibili's live streaming business is revealed to be highly profitable, contributing 90% of the company's profits.

Character Developments

  • Chen Tong feels threatened by Wang Gaoyuan's potential promotion and reflects on his professional responsibilities.
  • Lin Feng demonstrates confidence in Bilibili's growth and is cautious about accepting additional shares until the company achieves self-sustaining profitability.
  • Xu Yi, the vice president, is impressed by Lin Feng's genius and wants to secure his involvement in Bilibili's success.

Significant Themes

  • Power Dynamics: The tension between Chen Tong and Wang Gaoyuan highlights the power struggle within the company.
  • Professional Responsibility: Chen Tong and Lin Feng both show dedication to their work and a desire to leave a strong foundation for Bilibili.
  • Growth and Success: The focus on user growth and profitability emphasizes Bilibili's potential and the characters' ambitions.

Character Interactions

  • Chen Tong and Wang Gaoyuan's argument showcases their differing views and the underlying conflict between them.
  • Lin Feng and Xu Yi's conversation demonstrates mutual respect and shared goals, with Xu Yi eager to secure Lin Feng's involvement in Bilibili's future.

Ch. 64The Second-Generation Recommendation Algorithm

Key Plot Points and Events

  • Bilibili's rapid growth and acquisition of prominent streamers from other platforms.
  • Lin Feng's proposal to launch the short video app and prepare the free novel website.
  • Lin Feng's request for a 5% profit share from the recommendation algorithm, accepted reluctantly by He Rui and Xu Yi.
  • Lin Feng reveals the development of the second-generation recommendation algorithm, promising it within a week to a month.
  • Bilibili's situation is inspected, and video footage for a documentary and promotional videos is collected.
  • No major internet companies have reached out to Lin Feng about his recommendation algorithm yet.

Character Developments

  • Lin Feng: Demonstrates confidence in Bilibili's growth and his recommendation algorithm, revealing the development of the second-generation algorithm.
  • He Rui and Xu Yi: Initially optimistic about Bilibili's growth, they become more cautious and regretful after Lin Feng's profit-sharing demand.

Significant Themes

  • The power of recommendation algorithms in driving platform growth and success.
  • The struggle between short-term gains and long-term vision in business decisions.
  • The tension between cooperation and competition in the tech industry.

Character Interactions

  • Lin Feng interacts with He Rui and Xu Yi, negotiating the profit share for the recommendation algorithm and discussing the second-generation algorithm.
  • Chen Hang, Lin Feng's assistant, collects video footage with the help of Bilibili employees, including He Rui and Xu Yi.

Ch. 65Promotional Video and Documentary Go Live!

Key Plot Points and Events

  • Lin Feng aims to gain tens of millions or even hundreds of millions of views to secure the artificial intelligence Jarvis.
  • He releases a promotional video and a documentary on Bilibili, leveraging the platform's strong recommendation slot.
  • The videos showcase the impact of Lin Feng's 'First-generation Douyin Recommendation Algorithm System Program' on Bilibili's growth.

Character Developments

  • Lin Feng is portrayed as a strategic thinker, focusing on deep cooperation with internet giants to drive traffic and secure Jarvis.
  • Xu Yi and He Rui, Bilibili's Vice President and CEO, express gratitude and confidence in Lin Feng's algorithm, highlighting their trust in his work.

Significant Themes

  • The power of artificial intelligence and its potential impact on society.
  • The importance of deep cooperation and strategic partnerships in business success.
  • The influence of recommendation algorithms on user behavior and platform growth.

Character Interactions

  • Lin Feng's promotional videos feature Xu Yi, He Rui, and other Bilibili users, showcasing their support and approval of his work.
  • Netizen 'Hazy_Person' serves as a proxy for the audience, expressing skepticism and curiosity about Bilibili's growth claims.

Ch. 66An Unbelievable Recommendation Algorithm

Key Plot Points and Events

  • Bilibili's video website and live streaming platform experience significant data growth due to Lin Feng's 'First-generation Douyin Recommendation Algorithm System Program'.
  • A promotional video and documentary about Lin Feng and his algorithm are released, gaining millions of views.
  • Despite high view counts, only 5.18 million experience points are gained, falling short of the 6 million needed for an upgrade.

Character Developments

  • Lin Feng's reputation as a super genius in both software and hardware development grows.
  • Netizens admire and recognize Lin Feng's achievements, contributing experience points for his algorithm's upgrade.

Significant Themes

  • Recognition and admiration for Lin Feng's work.
  • The importance of documentaries in establishing a public persona.
  • The need for experience points to upgrade the recommendation algorithm.

Character Interactions

  • Netizens interact with Lin Feng's work through views and experience points.
  • Entrepreneurs and companies take notice of Lin Feng, signaling potential collaborations.

Ch. 67Internet Giants with Dark Expressions

Key Plot Points and Events

  • Lin Feng invites major internet companies for negotiations to license his recommendation algorithm.
  • Representatives from various industries (social media, online shopping, video, news) attend, including Tencent, YouTube, Netflix, Taobao, JD.com, Weibo, Facebook, and others.
  • Lin Feng presents a contract outlining profit-sharing (10% of profits made using the algorithm) and advertising recommendation resources (one top-tier traffic push per month).

Character Developments

  • Lin Feng demonstrates confidence and assertiveness in his business dealings, showing no signs of backing down from his demands.
  • Negotiation representatives from various companies express displeasure and disbelief at Lin Feng's profit-sharing demands.

Significant Themes

  • Power dynamics in business negotiations.
  • The value and ownership of intellectual property (in this case, the recommendation algorithm).
  • The potential for companies to develop their own solutions if faced with unreasonable demands.

Character Interactions

  • Lin Feng and Qu Qiongying (his assistant) work together to present the contract to the negotiation representatives.
  • Negotiation representatives from different companies express their dissatisfaction with Lin Feng's demands, with Tencent, Yahoo, Weibo, and Facebook taking the lead in voicing their concerns.
  • Lin Feng remains calm and composed, showing no signs of yielding to the companies' pressure.

Ch. 68The Pattern of the Upgrade Panel

Key Plot Points

  • Lin Feng presents the First-generation Douyin Recommendation Algorithm, superior to the 2016 version but still behind the 2024 version.
  • He demands a 10% profit share, angering the internet giants who leave without negotiating further.
  • Lin Feng reveals he's developing the Second-generation Douyin Recommendation Algorithm, promising it will redefine the industry.

Character Developments

  • Lin Feng shows confidence in his algorithms and a strategic approach to negotiations.
  • His parents and Qu Qiongying express concern about his approach and the capabilities of the second-generation algorithm.

Significant Themes

  • The power of Lin Feng's recommendation algorithms and their potential to disrupt the industry.
  • The challenge of negotiating with established, arrogant companies.
  • The concept of 'taming a hawk' in business negotiations.

Character Interactions

  • Lin Feng's confidence clashes with the arrogance of the internet giants.
  • Lin Feng explains his strategy to his parents and Qu Qiongying, addressing their concerns.
  • Qu Qiongying questions Lin Feng about the capabilities of the second-generation algorithm.

Ch. 69Tianhe-1A

Key Plot Points and Events

  • Lin Feng's negotiation with internet giants yields no results.
  • Zhang Chaoyang, Sohu's president, uses Lin Feng's "10% story" as a case study, advising against his approach.
  • Xingtu Technology's headquarters building and dormitory construction begins.
  • Xiaohe Town establishes the Xiaohe Industrial Park and Xingtu Industrial Park.
  • Xingtu Technology procures the Tianhe-1A supercomputer for 650 million yuan.

Character Developments

  • Lin Feng remains steadfast in his vision despite criticism.
  • Zhang Chaoyang displays arrogance and underestimates Lin Feng's technology.

Significant Themes

  • Perseverance in the face of adversity.
  • The value of one's creations and the opinions of others.
  • The potential of rural development and tourism.

Character Interactions

  • Lin Feng's mother, He Xueqing, is upset by Zhang Chaoyang's remarks.
  • Lin Feng, his parents, and Qu Qiongying decide to exclude Sohu from future negotiations.
  • Lin Feng plans to develop Bijiashan Mountain and the Jiuzhou River for his parents' retirement and the town's benefit.

Ch. 70Tremble! TikTok Officially Goes Public!

Key Plot Points and Events

  • Xingtu Technology purchases the Tianhe-2 supercomputer for 2.5 billion, with a deposit of 50 million. It will be installed in the underground space of the Xingtu headquarters, using a nearby river for power and cooling.
  • The Xingtu headquarters building is under construction, expected to take two years to complete.
  • Bilibili launches Douyin, a short video app, on January 23, 2014, with no significant initial stir due to competition from other short video platforms.
  • On the launch day, Douyin gains millions of users through Bilibili's interoperable account system. Bilibili's second-generation Douyin recommendation algorithm is also implemented, doubling user browsing time.

Character Developments

  • Lin Feng, the CEO of Xingtu Technology and Bilibili, demonstrates strategic thinking and risk-taking by purchasing the supercomputer and launching Douyin despite competition.

Significant Themes

  • Technological advancement and competition (supercomputer purchase, short video app launch).
  • Risk-taking and strategic planning (Douyin launch despite competition).

Character Interactions

  • Lin Feng's decisions drive the plot, with no significant interactions with other characters in this chapter.

Ch. 71Internet Users Crying That It Defied Science!

Key Plot Points and Events

  • Douyin offers unconditional cash red envelopes of 5, 8, and 15 yuan, incentivizing users to create and share short videos.
  • The promotion from Bilibili users leads to a surge in Douyin's user count and short video uploads.
  • The second-generation Douyin Recommendation Algorithm System Program, with 95% accuracy, keeps users engaged and increases average daily usage time to 2.5 hours.
  • Douyin gains 8 million users in its first 7 days, attracting investment offers from domestic and international firms.
  • Bilibili declines these investment offers due to Douyin's rapid growth and potential.

Character Developments

  • Lin Feng, the creator of the recommendation algorithm, becomes a significant stakeholder in Douyin's success.
  • He Rui, CEO of Bilibili, considers international expansion but declines investment offers to maintain control over Douyin.

Significant Themes

  • The power of incentives (red envelopes) in driving user engagement and content creation.
  • The impact of a highly accurate recommendation algorithm on user behavior and platform growth.
  • The tension between seeking investment and maintaining control over a rapidly growing startup.

Character Interactions

  • Users interact with the Douyin platform, creating and consuming short videos, and becoming addicted to the recommendation algorithm.
  • Investment firms reach out to He Rui, Xu Yi, and Lin Feng, expressing interest in Douyin.
  • He Rui and Xu Yi discuss and decide to decline investment offers, prioritizing control over Douyin's future.

Ch. 72Retribution Came Too Quickly

Key Plot Points and Events

  • Sina Weibo removes Wang Gaoyuan from his positions due to his offense against Lin Feng.
  • Lin Feng sets a negotiation date for February 2nd to discuss licensing his recommendation algorithm.
  • Sohu's market value drops by 25% after losing its negotiation qualifications.
  • The negotiation meeting on February 2nd attracts significant attention from tech and business circles.

Character Developments

  • Wang Gaoyuan is dismissed from Sina Weibo, experiencing regret and resentment.
  • Director Cao, CEO of Sina, shows ruthlessness in discarding Wang Gaoyuan.
  • Zhang Chaoyang, CEO of Sohu, regrets his past actions and tries to secure the algorithm licensing but fails.

Significant Themes

  • The power and importance of Lin Feng's recommendation algorithm.
  • The ruthless nature of business and the consequences of offending powerful figures.
  • The impact of public perception and investor confidence on a company's market value.

Character Interactions

  • Director Cao dismisses Wang Gaoyuan to appease Lin Feng and secure the algorithm licensing.
  • Zhang Chaoyang regrets his past actions and tries to secure the licensing but is unsuccessful.
  • Zuckerberg, CEO of Facebook, attends the negotiation, highlighting the global interest in the algorithm.

Ch. 73Tense Internet Giants

Summary

Key Plot Points and Events

  • Lin Feng meets Zuckerberg, who personally visits for Facebook's interest in Lin Feng's recommendation algorithm.
  • Lin Feng increases profit sharing by 2% as a penalty for companies that dismissed the algorithm previously.
  • Lin Feng offers licenses for the second-generation recommendation algorithm to four companies in each industry, with one international and one domestic company guaranteed a spot.

Character Developments

  • Zuckerberg demonstrates his determination and foresight by visiting Lin Feng personally.
  • Lin Feng shows his business acumen by increasing profit sharing and using sealed bids to his advantage.
  • Susan, the new president of YouTube, proves herself a capable leader by securing the algorithm license with a competitive offer.

Significant Themes

  • The power dynamics between tech giants and startups.
  • The importance of foresight and execution in business success.
  • The role of recommendation algorithms in shaping the future of various industries.

Character Interactions

  • Lin Feng and Zuckerberg's meeting highlights their mutual respect and understanding of each other's prowess.
  • Lin Feng's interaction with the company representatives showcases his assertiveness and strategic thinking.
  • Susan's successful negotiation with Lin Feng demonstrates her boldness and understanding of his needs.

Ch. 74Third-generation Coin-style Electromagnetic Rifle

Key Plot Points and Events

  • Lin Feng chooses Tencent Video for the second-generation Douyin Recommendation Algorithm System Program, appreciating their 13% offer and promise to control public opinion.
  • Companies are allocated tickets for various industries: Tencent secures spots in news portals, video industry, and social media, while Amazon, Alibaba, JD.com, and others get tickets for online shopping and social media.
  • Xingtu Technology's military industry license is obtained, and Lin Feng's videos attract global attention, leading to the upgrade of the third-generation Coin-style Electromagnetic Rifle.

Character Developments

  • Lin Feng demonstrates strategic thinking in choosing Tencent and shows dedication to his research and development work.
  • Qu Qiongying proves to be an effective manager, leading Xingtu Technology's orderly development and expansion.

Significant Themes

  • Business Strategy: Lin Feng's strategic choices in partnerships and negotiations.
  • Technological Advancement: The continuous improvement of the Coin-style Electromagnetic Rifle and the development of the fourth-generation Handwriting Robot.
  • Global Attention: Lin Feng's achievements gain international recognition, highlighting Xingtu Technology's potential.

Character Interactions

  • Lin Feng interacts with representatives from various companies during the negotiations, showcasing his business acumen.
  • Lin Feng's parents express regret that Qu Qiongying no longer comes for lunch due to Xingtu Technology's growth.
  • Lin Feng and Qu Qiongying work together to lead Xingtu Technology, with Qu Qiongying handling negotiations and Lin Feng focusing on research and development.

Ch. 75Release Statement

Key Plot Points and Events

  • The author announces the release of the first six chapters to celebrate the novel going on sale.
  • A chapter-dropping session is initiated, with additional chapters released based on the number of First Subscriptions: 600 (1 chapter), 700 (2 chapters), 800 (3 chapters), and so on with no upper limit.
  • Twenty chapters are prepared and ready to be released upon meeting the subscription goals.

Character Developments

  • No significant character developments in this chapter as it primarily focuses on the release announcement.

Significant Themes

  • Reader engagement and interaction: The author encourages readers to subscribe and vote to unlock more chapters, fostering a sense of community and anticipation.
  • Reward and incentive: The chapter-dropping session theme emphasizes the idea of rewards for meeting certain goals.

Character Interactions

  • Although no character interactions are directly mentioned, the author's communication with the readers is prominent, creating a sense of interaction and anticipation among the audience.

Ch. 76Tencent and Bilibili Go Overseas!

Key Plot Points and Events

  • Lin Feng can't produce the third-generation Coin-style Electromagnetic Rifle due to unavailability of required components (Gallium Nitride Switching Tubes and Supercapacitors).
  • Lin Feng decides to focus on creating the Artificial Intelligence Jarvis instead.
  • In early July 2014, Tencent Video, Bilibili, and Douyin dominate the Chinese online video industry, controlling 85% of the market.
  • They have successfully expanded overseas, causing distress to platforms like YouTube and Netflix.
  • Bilibili's user base surges, and it's developing a free novel business with fanfiction light novels.
  • Tencent benefits greatly from its overseas expansion, with a large user base and global presence of its software.
  • Lin Feng earns profit commissions from these companies' success, but he's aware of the potential risk of them developing replacement recommendation systems.
  • A worker, Hu Wei, is brutally beaten and dies after demanding compensation, sparking outrage and widespread attention on Douyin and other platforms.

Character Developments

  • Lin Feng shows determination to create the Artificial Intelligence Jarvis and is aware of the potential threat from other companies developing replacement recommendation systems.
  • The internet companies (Tencent, Bilibili, etc.) demonstrate their ability to adapt and expand globally, showcasing their business acumen.
  • Hu Wei's tragic incident highlights the power of social media platforms in bringing attention to social issues.

Significant Themes

  • Technological Advancement and Limitations: The unavailability of certain components hinders Lin Feng's progress, while the recommendation algorithm's success drives internet companies' expansion.
  • Globalization of Chinese Businesses: Tencent Video, Bilibili, and Douyin successfully expand overseas, challenging international platforms.
  • Power of Social Media: Hu Wei's incident goes viral, demonstrating the influence of social media platforms in shaping public opinion and bringing attention to social issues.

Character Interactions

  • Lin Feng's interactions with the internet companies are primarily through his role as a shareholder, earning profit commissions from their success.
  • The internet companies interact with each other through competition and cooperation, with Tencent and Bilibili leading the market.
  • The public interacts with the internet companies and social issues through social media platforms, as seen in Hu Wei's incident.

Ch. 77Angry Netizens! (Second Update)

Key Plot Points and Events

  • A viral video exposing poor working conditions, occupational diseases, and worker abuse sparks public outrage.
  • Workers with pneumoconiosis share their stories, further fueling public sympathy and anger.
  • The perpetrators are apprehended, and the government promises stricter safety inspections.
  • Sociologist Professor Jin criticizes the government's approach as treating symptoms, not the root cause.
  • Lin Feng decides to produce and sell robotic arms to reduce high-risk occupations, planning to use a cloud-based control system and charity pricing for certain jobs.

Character Developments

  • Lin Feng: Becomes determined to use his technology to reduce occupational diseases after witnessing public outrage and suffering.
  • Professor Jin: Expresses his views on the government's approach to occupational diseases, gaining significant public support.

Significant Themes

  • Social inequality and worker's rights
  • The impact of technology on society and employment
  • The role of government in addressing social issues

Character Interactions

  • Netizens: Interact with each other and the videos, expressing sympathy, anger, and support for the workers.
  • Lin Feng and Professor Jin: Indirectly interact through their public statements, with Lin Feng inspired by Professor Jin's views to take action.

Ch. 78Artificial Intelligence Jarvis Debuts?

Key Plot Points and Events

  • Lin Feng, a tech innovator, releases a new product after six months of silence.
  • He announces he's been working on replicating the Artificial Intelligence Jarvis from the Iron Man movies.
  • Lin Feng reveals he's successfully developed Artificial Intelligence Jarvis and shares a video demonstrating its capabilities.
  • The main body of Jarvis is housed in a supercomputer, Tianhe-1A, in Xingtu Technology's headquarters, which Lin Feng purchased for 650 million yuan.

Character Developments

  • Lin Feng is shown to be ambitious, willing to invest heavily (700 million yuan) in his projects, and dedicated to his work.
  • 'Anticipating Signal', a netizen and Lin Feng's fan, is excited and curious about Lin Feng's new project, displaying a range of emotions from disbelief to awe.

Significant Themes

  • Ambition and Risk-taking: Lin Feng's willingness to invest vast amounts of money and time into his projects, even when the outcome is uncertain.
  • Innovation and Technology: The chapter highlights the potential of AI and its applications, comparing real-world developments to fictional ones.
  • Fan Expectations and Disbelief: Netizens, including 'Anticipating Signal', have high expectations for Lin Feng's work but also struggle to believe in its feasibility.

Character Interactions

  • Lin Feng interacts with his audience through his video, building anticipation and excitement.
  • 'Anticipating Signal' interacts with Lin Feng indirectly through his reactions to the video, drawing attention from other employees in his company.

Ch. 79Netizens' Exclamations!

Key Plot Points and Events

  • Lin Feng unveils an AI named Jarvis, mimicking the Iron Man AI, using pre-recorded voice data from Paul Bettany.
  • Jarvis' capabilities are demonstrated in a video, including controlling robotic arms for high-precision production, real-time employee monitoring, and company management assistance.
  • The video gains traction, with viewers unknowingly providing experience points to the AI program.
  • Wang Gaoyuan, Lin Feng's rival, becomes the President and CEO of Volcano Video and assigns a team to debunk Jarvis' authenticity.

Character Developments

  • Lin Feng: Shows ambition and creativity in promoting his AI technology.
  • Wang Gaoyuan: Transforms from a demoted employee to a successful CEO, driven by resentment towards Lin Feng.

Significant Themes

  • The hype and skepticism surrounding AI technology.
  • The power of marketing and perception in shaping public opinion.
  • Resentment and rivalry as driving forces.

Character Interactions

  • Lin Feng interacts with Jarvis, showcasing its capabilities.
  • Wang Gaoyuan interacts with his team to analyze and debunk Jarvis' authenticity.
  • Netizens interact with the video, providing experience points to the AI program unknowingly.

Ch. 80No-Recommendation Resource Strategy (5th Update)

Key Plot Points and Events

  • Volcano Video and Toutiao expose Lin Feng's 'Artificial Intelligence Jarvis' as a fabrication using special effects.
  • The incident gains massive attention and controversy, with many companies secretly boosting traffic for the exposés.
  • Lin Feng's experience points growth for Jarvis' upgrade slows down significantly due to the negative publicity.

Character Developments

  • Lin Feng becomes determined to teach Wang Gaoyuan a lesson and salvage his reputation.
  • Lin Feng decides to use his wealth to promote his AI overseas and secure the foreign user base.

Significant Themes

  • The power of public opinion and its impact on individuals and businesses.
  • The conflict between domestic and international internet spheres and ideologies.
  • The use of wealth and influence to manipulate public opinion.

Character Interactions

  • Lin Feng and Wang Gaoyuan are in direct conflict, with Lin Feng planning to teach Wang Gaoyuan a lesson.
  • Lin Feng interacts with various internet companies, using his wealth to influence their actions.
  • Lin Feng's plan to upgrade Jarvis is affected by the actions of these companies and individuals.
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