Besides This! Is Slam Dunk, there was also a variety show called King of Passersby.
One of the shows had already earned a good reputation, so there was no need to worry about it;
King of Passersby, on the other hand, was a new variety show. Zhang Qi had carefully looked into the program they were preparing.
He was very interested in the show's innovations.
In the end, he invested 100 million in each of the two programs.
They had plenty of cash to spare and could easily have invested more.
For example, he could have put 200 or even 300 million into This! Is Slam Dunk.
But first, he had to consider the return on investment.
For example, if the program brought in 1.3 billion, investing 1.1 billion might earn you 400 or 500 million after expenses. But if you invested 1 billion, you might not make your money back after expenses—and could even lose money.
So you couldn't invest too much all at once.
Besides, when a program was profitable, lots of investors wanted a piece of it.
If you got to enjoy the meat, you should at least leave others some soup. You couldn't hog all the investment opportunities for yourself.
Zhang Qi had invested before, so he knew all about this.
He understood that investment wasn't about fighting and killing; it was about human relationships.
At the same time, Zhang Qi was also negotiating with Anta, planning to launch a brand of Wang Yi's own.
Although Anta had already released three pairs of shoes for Wang Yi, they weren't his own brand.
Zhang Qi's idea was to do something like Jordan and Nike.
Jordan had signed a contract with Nike, but he had his own brand.
It used his own logo.
That was what had greatly