As far as Nike was concerned, things were a little better for them in the North American market. Although Anta was coming on strong because of that ad, they could still hold on for a long time.
Their position as the industry leader seemed safe for at least another year.
But things were different in China. Wang Yi was Chinese, and after that ad came out, Anta's daily sales in China surged.
For five consecutive days, Anta's daily sales in China had been higher than Nike's.
So Nike's executives were getting restless.
At Nike's headquarters in Magic City, China, the executives panicked and reported the matter to Nike's North American headquarters.
At that moment, the CEO at Nike's North American headquarters was yelling at their general manager of marketing.
After sincerely apologizing, the general manager of marketing said, "This was indeed an oversight on our part. We're already taking a number of steps to make up for it. We've also started investigating the person who came up with this ad for Anta. No matter what it takes, we'll poach them."
CEO Mark asked, "What about now? Have you made any progress with the investigation?"
The marketing manager, Joe, said, "Anta did a very good job keeping this under wraps, so we don't have much to go on yet. But we can say for certain that this person has never appeared in the advertising industry before. It's as if they came out of nowhere."
Hearing this, CEO Mark Parker said, "So you're saying they're a genius?"
Joe said, "Very likely!"
Mark said, "Then do everything you can. We have to poach them!"
Joe said, "The offer we're preparing is an annual salary of five hundred thousand dollars, which is already very high. On top of that, we'll offer plenty of additional