The moment the ad ended, everyone in New York Times Square let out the same gasp.
"Holy shit!"
"You can make an ad like that?!"
"Oh my God! What started as a complete accident has turned into a perfect marketing strategy with one incredible twist!"
The ad also caused a huge sensation around the world.
Everyone was amazed by the incredible twist at the end.
Whether it was the official media in various countries or people on social media platforms, everyone was talking about the ad.
The New York Times: "The most creative ad of the year, bar none."
Time: "I even have reason to believe that Wang Yi crushing those sneakers was part of an Anta marketing strategy."
China Newsweek: "Anta's advertising concept is truly astounding. Whoever came up with it is an absolute genius in the advertising world."
Meanwhile, other sports brands were also keeping an eye on the ad.
Adidas and Under Armour, for example.
After Anta's mishap, both Adidas and Under Armour had been thrilled.
As they watched Anta's market value fall day after day, they had thought they stood a chance of catching up.
Now they had heard that Anta was about to release a new ad, and they knew it was a crisis-management move.
As for how well it would work, that depended on the ad itself.
Of course, normally, an ad might help Anta's current crisis a little, but it wouldn't make a decisive difference.
After all, your own sponsored star had crushed your own sneakers. What the hell was there to spin?
No matter how you looked at it, Anta was in a dead-end situation.
But when they saw the ad's final moments, they were all stunned.
The ad was incredibly creative. Especially in light of Wang Yi crushing the sneakers, you